Social Responsibility = Profits

Numerous experts agree now that there is “gold in dem dar green hills” – put otherwise there is gold in green. According to noted environmental analyst Bob Willard “by integrating sustainability practices into their operations, small and medium-sized companies can increase their profits by at least 66% over five years.”  

That’s a bold statement, but is borne out by the accelerating number of Cleantech companies and companies making long term changes to be earth friendly. Every day the news is covering organizational moves to greater sustainability. While some truly have a conscience attuned to Social Responsibility, others are out there making money. Venture capitalists, government leaders, and more stringent environmental law are all contributing to the momentum. Of course this requires PR expertise in Green.  According to Willard “Being socially responsible doesn’t impede business success. It accelerates it by avoiding risks and adding to the bottom line.” Read More… Unfortunately, when it comes to investing in sustainability strategies, most business owners are too time-crunched and cash-poor — if they even know where to start. “Busy is definitely part of the problem,” says Willard.

Higher profits sounds like a good reason to find some time. In the past few years, organizations in Canada and around the world, from KPMG to the Canadian Council of Chief Executives, have been extolling the benefits of going green.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


Add a Comment


  1. investing strategies  October 3, 2008