UVEF Crunch Lunch – PR in 5 Min on a Budget You Can Survive


crunchlunch-233x300Today I present at the UVEF Crunch Lunch in Provo, Utah. We expect a big crowd if its anything like the last one of these I spoke at. I’ll be addressing the revolutionary changes in Public Relations and PR tips for startup success on a budget new businesses can survive. Here are some of the revolutionary social media  facts that are changing the PR business:

24 of 25 of the largest newspapers have falling circulation*

Online news is 2nd most trusted source, #1 is TV***

26% of Internet users utilize Twitter for finding news**

By 2010 Gen Y will be larger than the Baby Boomers market segment. 96% of them use Social Media*

To reach 50 million users it took: radio-38 yrs; TV-13 yrs; Internet-4 yrs.  It took Facebook 9 months to reach 100M users.*

Most companies use Public Relations professionals to manage their Social Media strategy.****

The majority of editors now look at blogs to get story ideas.

John Pilmer presentation on YouTube

*Source: Socialnomics

**Source: TNS and The Conference Board

***Source: Pew Research

****2009 Digital Readiness Report, iPressroom/PRSA

Give us a call for more about the Social Media revolution and how it fits into a strategic public relations plan.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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  1. admin  September 10, 2009

    Actually, we posted the ElectraTherm search engine optimized press release on Business Wire and 20 minutes later a would be investor called me. When we posted the release, we also did multiple tweets pointing the the release and I put @treehugger in the tweet so TreeHugger (#1 Green blog, #16 among all blogs). 2 hours later we were briefing TreeHugger.

    The Treehugger story just hit: http://www.treehugger.com/files/2009/09/geothermal-electric-power-generation.php

    Several other bloggers have responded to our tactics with postings of the news. At last count, more than 100 “sticky” postings of the news were up in sites like Reuters and Business Week.

    It gets better. I just received a phone call from the Secretary General for the Ministry of Energy… for an African country asking for help to contact ElectraTherm. Cool! Social Media and Internet News rocks the world!

  2. Dave Doering  September 10, 2009

    John: I believe you also mentioned a tweet you posted about one of your clients that generated a response within 20 minutes. Is that correct?


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