What Jimmer Teaches Rookies, Kobe & NBA About Public Relations

I have done my time as a ravving sports fan. Playing little league baseball, football in high school, you soccer moms know the drill. Demands of career and family, along with a general disenchantment with arrogant athletes and greedy owners are the reasons I use to spend less time now following sports. That said, my alma mater BYU continues to get air time around my house, in part due to my wife’s passion for BYU football. Her favorite Christmas gift seemed not to be the great work area light I bought for her sewing room, but rather the BYU Football Vault memorabilia book.  With a degree from BYU and the University of Utah, my view may tends to be more global. The U, the Y, the Jazz, and a couple of specific athletes hold my interest.

In 2010 I must admit to being “Jimmered” by the amazing team on which Jimmer Fredette was a key player. The BYU run to the Sweet 16 was, well, SWEET! So much so that I had a FREE web app created to follow Jimmer news (www.FollowMyPlayer.com ).

Now, Jimmer is making his mark as a Sacramento King and the media likes what they see (story). Jimmer’s public relations charm is not just his explosive play and long shots from the parking lot, but also who he is and how he comes across to fans and media. In direct contrast to many pro athletes, here are some character traits others could learn from:

Humility – Jimmer’s self- effacing “it was a team effort” is key to his past and future success.

Dedication – Jimmer’s commitment to family, faith, community go far beyond just dedication to sport.

Friendliness – Have you ever seen Jimmer complain in a press interview? Nope. Always a friend to all.

Happiness – Alot of folks smile, yet, I see a deep inner happy streak a mile long, and it’s infectious.

Honesty – You have not, nor will you likely every hear of Jimmer breaking the law, beating or stepping out on his wife

Substance Abuse Free – Jimmer doesn’t drink, smoke, abuse or sell drugs.

Role Model – My niece recently named her new baby boy. The name she chose was Jimmer. Corny, yes? Unlike a bad tattoo, that little boy will always be proud of his name.

What other traits do you see in Jimmer that you admire?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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