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Millennials can be difficult for many brands to reach – and if you want to stay in business you need to reach them. The secret is to go where they are. According to eMarketer, 71% of people between age 18 and 29 are actively using Snapchat. This new and rising platform can be an incredibly powerful tool for brands to reach people on a personal level. Here are some of the ...

In an increasingly online world the skills required for a Public Relations professional have significantly evolved from what they used to be. We no longer do all of our work in the newspaper and telephone conversations are becoming a thing of yesteryear. These five skills will help you take your PR from the 1920’s to the future and ensure your success.

1. Web Skills: With almost half of the world’s population online now it is an absolute essential that every PR professional ...

Think about the top 3-5 brands in your field. Regardless of what you sell, odds are that the most competitive, wide-reaching brands have a single thing in common: great design. In tech, Apple revolutionized the personal computer business with the concept of sleek, stylish, user-friendly laptops. The iconic Coca-Cola logo is just one aspect of the beverage titan’s ...

OREM, Utah (ABC 4 Utah) – What started as a class assignment has now turned into a community-wide project.  It is all part of an effort to protect Utah’s police officers.

Professor John Pilmer challenged his Utah Valley University entrepreneurship class to create their own businesses this semester.

“As part of the requirement for the class, the groups have to actually start and make a profit with a business,” Pilmer said.

One group ...