Corporate Social Responsibility (CSR) continues to rise in the collective corporate conscience. Our public relations firm loves to work with clients that follow PilmerPR rule #1, “First Be Good, Then Talk About It.” A painful memory of how marketing gets ahead of ...Continue Reading → Share
Entrepreneurs on Parade – Start-up Extravaganza. Call it what you will but the room was packed to hear winners of this year’s Utah Valley Entrepreneurial Forum (UVEF) 2012 Awards (press release). Winners were gracious, new products were fascinating, and the comments of entrepreneurial sages generated lots of #UVEF tweets and note taking.
“Dad said, Be the best service provider in the ...Continue Reading → Share
Poor Corporate Social Responsibility (CSR) rides again!
Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits. I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.
Bangladesh police ...Continue Reading → Share
Environmental PR Primer:
Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.
Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:
$17.99 Ahi Tuna