CSR Still Matters – And It Can Help Your Bottom Line

Be the ChangeThere’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a ...

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Timing Really Is Everything

Timing is everything in marketingIn past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.

Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media ...

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Silicon Slopes Takes Top Spot For Startup Cities

Utah has been gaining a lot of national attention lately for its startup growth, entrepreneurial spirit and excellent standard of living. Once again, Utah has made the list for its small business friendly ways. Salt Lake City recently came out as #1 out of 9 Hot Startup Cities That Aren’t San Francisco or New York. Salt Lake and its Utah county neighbor Provo have been noticed for their business savvy and strong local workforce. After reviewing the rest of ...

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5 Visual Marketing Ideas For Non-Visual Businesses

Think VisualsThe benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can ...

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3 Secrets to Successful PR Events

logoRecently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to ...

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3 Reasons to Invest In Online Reputation Management Right Now

In today’s world, where most peoplWord travels quicklye get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing ...

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Provo / Orem At the Top Again with Job Growth

The Provo-Orem area in Utah County has received a lot of attention the past few years. It has been noticed for being small business friendly, having low business cost, being good for business and employees and for being one of the best places to live. All this attention over the past few years has put Provo on the map – and it has done it again. The Provo-Orem area was recently announced by Forbes as the No. 1 ...

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5 Ways For Your Brand to Be Remembered

We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.

With DVR ...

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Three Reasons Why Grammar Is Still Relevant

English has been dubbed, the world’s “most influential language” due to the large number of people (around 360 million) and countries that speak it. As the world’s most influential language, we’d like to hope that the correct usage of the language is a high priority. Unfortunately, it seems that just the opposite has occurred. The English language is constantly being butchered and has regressed significantly over the years. Think of how hard it is to understand early English literature ...

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