Every year we all look forward to the Holidays. Whether it’s because of the food, fun, or just the occasional reprieve from work, the holidays are generally anticipated by most – and holidays can be a gold mine for your business if you leverage them correctly. There are many different ways that you can make the most of the holidays, especially ones you didn’t know about! For example, if you are a cupcakery and you aren’t taki Continue Reading → Share
Press releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks can completely ...Continue Reading → Share
It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. All of ...Continue Reading → Share
At the end of 2014, Facebook announced that it had an empathy team to help its employees and advertisers realize that the social media sites users’ are actual human beings. Facebook’s director of product design, Margaret Gould Stewart, said, “It’s kind of arrogant to think that the only reason that people exist is to use what ...Continue Reading → Share
Something no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always enough ...Continue Reading → Share
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Continue Reading → Share
And what you can do about it
We all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach ...Continue Reading → Share
Even in grade school, “visual aids” were considered to be the be-all-end-all in what’s cool. Although in most cases target audiences have moved on from elementary school, none of us outgrow that desire to engage our senses when we’re presented with new information. Photographs, illustrations, graphs, infographics, icons, timelines, text art, logos, videos, animations, and countless other forms of visual communication can seriously up the value of your brand’s content.
Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.
Obviously, entrepreneurs have a high stake in making the most of their time spent online.While ...Continue Reading → Share
The ever-changing world of social media can be tough to navigate, even for an experienced marketer. For start-up businesses it can seem almost impossible, a necessary evil that can make or break your new business. We want to help! Find five tips below that can help take your social media from being ineffective to your number one source for new business.
1. Less can be ...Continue Reading → Share