Success can come from Failure, even in Public Relations

We are all familiar with the old adage, “If at first you don’t succeed, try, try again.” There have been many throughout time that started off as what would be considered a failure. For example, Thomas Edison, failed 1000’s of times while trying to create his light bulb.

Old Fashion LightswitchWhen asked about it by a  reporter, he said, “I have not failed ...

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PR Online: 5 Ways to Ensure Your Email Gets Deleted

“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.

1. Overusing exclamation points, question marks, and ...

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Google Fiber, PR, and Utah

These three things have nothing in common right? Wrong.

Recently the city of Provo in Utah Valley, a place  I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...

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Social Media PR: Utilizing The World’s Largest Online Focus Group

PilmerPRIn years past, social media was viewed as a means for expressing oneself and saying whatever came to mind so others could hear. Sounds like something teenagers would latch onto, right? Phrases like “social media PR” were not even considered and that was just the way things were. Today social media is used as the same babbling platform on one front but a powerful business tool on another. In fact, the fastest ...

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5 Ways to Get in the News – Ignore at Your Own Risk

In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition is ...

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Todd Pedersen of Vivint adds Shark Tank feel to 1st UVEF “Todd’s Top Ten” crowd pitch event

Thanks to Todd Pedersen, Vivint, City of Provo, & the Utah Valley Entrepreneurial Forum (UVEF) for a cool Shark Tank -like event! DAILY HERALD story & VIDEO.

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After the smoke cleared the room, the young entrepreneurial sharpshooters of LunchBox held the coveted UVEF Top Gun trophy in-hand.  Such was the “OK Corral” shootout atmosphere of the first annual “Todd’s Top Ten” crowd pitch event presented by UVEF.

In a room full of investors, entrepreneurs, and over ...

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Awards Build the Story & the Brand – Emerging Company Public Relations Strategies

Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” emerging ...

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iCloud & Simply Mac Reinforce iPhone PR – Sorry Android

There is nothing like great customer service to build great Public Relations (PR).  So, when this marketing and communications pro is on the customer side of a transaction, I notice the little stuff. After owning my iPhone 5 for only 100 days, the speaker stopped working.  By comparison, my previous Motorola Atrix 4G didn’t have  “infant mortality” hardware problems that I recall. Since leaving Droid for iPhone ...

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Hats and Helmets off to Y Mountain / BYU

Y Mountain and Brigham Young University (BYU) first came into my view as a new missionary riding a bus into Utah Valley  in 1980. The giant letter, taller than a football field length, seemed a homecoming beacon leading me closer to that day’s destiny  – the MTC. The immaculate BYU campus unfolded before me that day and left an indelible impression.

The Y next entered my life as ...

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Scott Petersen: “Message to Garcia” Still Resonates as Vital Business Principle

At a Utah Tech Council (UTC) event at Rees Capital (Amy Rees), I sat at the feet of Scott Petersen and John Richards from the BYU Center for Entrepreneurship. They refined my understanding of the proven principles taught in Nail It Then Scale It (Paul Ahlstrom & Nathan Furr), Business Model Generation (Alex Osterwalder), among ...

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