It’s the content, dude! Why the press release isn’t dead & other Content Marketing stuff

Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public  Relations tools and tactics.  Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new prophets ...

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Children with Autism Benefit from Christmas Party – Corporate Social Responsibility

Corporate Social Responsibility (CSR) continues to rise in the collective corporate conscience.  Our public relations firm loves to work with clients that follow PilmerPR rule #1, “First Be Good, Then Talk About It.” A painful memory of how marketing gets ahead of social ...

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Content Wins! The New SEO is the Old Public Relations – Write to Win Top 10

It’s more than backlinks and stuffing keywords. In the new school of SEO, it’s killer Content that wins and who better to write it than Online PR (public relations) pro’s?  If you ignore Google’s new search emphasis on ultra awesome content you may see your search results heading south like a duck in winter!

Public Relations firms, especially those with accredited, seasoned professionals whose English is their primary ...

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#1 Utah Public Relations Holding Steady with Threat of Growing Air Pollution

In the news again with great Public Relations –Provo/Orem #1. Pitney Bowes analyzed 384 metropolitan areas and the Provo-Orem area ranks first on a list of the nation’s fastest-growing metropolitan areas and will remain that way for the next five years. 2012 to 2017 Provo-Orem’s population is projected to add nearly 11,000 new households, or 7.4 percent at an annual rate ...

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5 PR Press PitchingTips

One of the biggest challenges for companies doing Public Relations is the magic of successful press pitching. My PR heroes and our firm’s more valued staff have included some of the great media pitchers of our day. What’s their secret sauce? Below is another review of the magic. These pitching tactics have landed our media relations clients in hundreds of ...

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5 Penguin Training Tips – Content Marketing Back on Throne in Google SEO Kingdom

Working through the online Media Relations maze, PilmerPR pivots regularly to better client SEO results for PR Online and Content Marketing.

Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing creature received naming honors ...

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Crisis PR Tips…Mayan Calendar Apocalypse or Not…

Last night I had a dream of consulting a prominent Utah CEO regarding a current crisis situation. Hence, it’s on my mind this morning. As we launch into a new year, we hear “year-in-review” reports of crisis after crisis endured during the past year.

During the coming year, mark my word, we will be snowed under with doomsday speculation about the 2012 December deadline for the ...

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Happy Thanksgiving – Don't be a Turkey!

When I think of the biggest turkeys in my life, I think of people that took advantage of me. People who say one thing and do another. I just signed up a new public relations client that thoroughly researched my background after our first meeting to make sure I wasn’t a turkey. I am pleased to report, he found out as have other clients that my ...

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PR Student – What they won't teach you in school

PilmerPR has supported our local universities (BYU, UVU, & UofU) by hiring dozens of interns over the years. We are so pleased to have helped launch many successful careers by teaching world-class public relations discipline and best practices.

Here are a couple of tips for new college PR students that you may not hear from the professor:

1) Think like an entrepreneur: How to leverage public relations to drive traffic to the sales funnel
2) Think ROI. Measure everything & be accountable
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Utah Governor Proclaims Entrepreneur Day

Today, I had lunch at the Utah state capitol with the governor – well, Governor Herbert and a few hundred of his entrepreneur friends. There, the governor signed a proclamation naming September 27th as Utah Entrepreneur Day. Representing Utah Valley Entrepreneurial Forum (UVEF) along with this year’s chairman, Cary Snowden, we mingled with and broke bread with many of those stoking ...

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