Washington Post on PR Pop

Ellen McCarthy, talented writer for the Washington Post, recently published an article that got my attention big time. It discussed the power of Pop in today’s new media world. This article offers application for  strategic public relations. In this video, John discusses the power of PR Pop, especially in the world of Social Media.

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PR 101: Part 6 of 10 – Entrepreneur Arrogance Traps

Entrepreneurship is risky by definition. Success demands confidence in the face of challenges. An entrepreneur must believe in his/her product or service, or no one else will.

But when does healthy assurance become dangerous arrogance?

A few months ago, Forbes Magazine published the article (and accompanying slide-show), 10 Arrogance Traps For Entrepreneurs. The warnings are sound, and some go ...

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PR 101: Part 5 of 10 – Watering Holes

Many revolutionary ideas come into the market, and then die from “lack of demand.” The problem is not a bad idea, nor that demand does not exist. Too often, the problem is a failure to reach the audience that demands it.

The Internet is making it easier than ever to find your market, but harder to compete. When consumers are flooded with many companies vying for their attention, repetition ...

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