PR Strategy Archives - Page 6 of 9

Crisis Communications: Peanuts, Layoffs & Politics

This Crisis Communications Series was originally published in Utah Business Magazine blog:

Peanuts, Layoffs, and Politics: Crisis Communications Part 1

Headline News: Peanut product recalls, record job layoffs, and an impeached governor caught auctioning off a U.S. Senate seat. The media is full of savvy reporters waiting to uncover the next big scandal or disaster. This crisis communications series will provide insight in how to safeguard your organization against reputation disasters after ...

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Boardroom PR, PR Strategy

crisis communications, Crisis Planning, PilmerPR, PR, public relations, spokesperson training, training

Your Reputation Management and Listening to Customers

Your Reputation Management and Listening to Customers originally appeared in the Utah Business Blog for Utah Business Magazine:

If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about ...

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Boardroom PR, PR Strategy

crisis communications, PR, public relations, reputation management, Southwest airlines, United airlines

Sandra Bullock in Movie Gravity – Too Little Too Late for NASA PR – Fed Shutdown

The irony of this week’s opening of the movie Gravity starring Sandra Bullock, George Clooney, and Ed Harris is just, well, “out of this world. ” Unintentionally timed by public relations wonks to match up with this week’s furlough of 97% of NASA employees is nothing short of amazing. As Hollywood’s magic PR campaign and star power launch the movie to earth orbiting heights, the real U.S. space program appears to be burning up upon re-entry.

[youtube]http://youtu.be/OiTiKOy59o4[/youtube]

Deemed “nonessential” ...

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CSR PR, High Tech PR, PR Strategy

Ed Harris, George Clooney, Gravity, Hollywood, movie, NASA, NASA spin-off tech, PR, public affairs, public relations, Sandra Bullock, space, space program, space race

Entrepreneur – 2 Critical Areas of Study

In the weekend Entrepreneurship class I teach for a local university, I see dozens of aspiring business owners with tons of great ideas for starting a business. In my role as a Entrepreneur Consultant, my company sees the few that ever get from “idea” to “plan” to “execution.” Out of dozens of successful clients, four having reached the Inc.500 so far, I find a common theme. Successful startups learn 1) leadership skills and 2) ...

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Boardroom PR, PR Strategy

entrepreneur, PilmerPR, PR, startup

Entrepreneur Consultant John Pilmer Accepts Weekend Faculty Invitation at UVU

Entrepreneur Consultant John Pilmer is back by popular demand.

SALT LAKE CITY—August 27, 2013—Utah Valley University (UVU) has enlisted PilmerPR CEO and business advisor John Pilmer, to teach Entrepreneurship (MGMT 3170.301) for a fourth semester in the Woodbury School of Business. This introductory class for aspiring entrepreneurs offers students a unique view into the real world of creating a running a successful startup company. Since his class meets on Saturday mornings, Pilmer continues as CEO for PilmerPR.

“I’m pleased to ...

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Boardroom PR, PR Strategy, Sm Bus PR

adviser, business advisor, Certiport, ElectraTherm, entrepreneur, entrepreneur consultant, John Pilmer, marketing, microsoft, Mozy, Novell, PR, Prolacta, SpotterRF, start-up, startup, Ukraine, Utah, utah valley university, UVU

Facebook Smacks Email from Passing Lane in Consumer Digital Communications

Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet). 87% of consumers use both. That’s up drastically over numbers reported just two years ago (2011).

Why should companies and marketers care? If you stay stuck in the old-school-think of ...

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PR Strategy, Social Media PR

Chinet, digital communications, email, Facebook, falling organic search ranking, falling webpage ranking, online reputation management, PilmerPR, Pingdom, PR, public relations, skype, social media management, zillow

Daily Herald Gets Online Media Wings, Prepares to Fly to New Location

The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the ...

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High Tech PR, Media Relations, PR Strategy, Sm Bus PR

BoomStartup, BYU, Cougar football, Daily Herald, entrepreneur, Eric Schmidt, Google chairman, Novell, online news, PilmerPR, PR, press relations, public relations, Randy Wright, Rona Rahlf, Silicon Slopes, Silicon Valley, social media revolution, UVEF, UVU

2 Hotly Debated PR Topics

Recently, there has been a flare up of incidents that have left the media questioning, the PR world fumbling, and bystanders scratching their heads about these PR topics. Many times, businesses and people at the top end of the American social elite act before thinking and backpedal when their metaphorical toast is already burnt. Here are 2 examples of such blunders:

The Paula Deen Controversy

As much as this topic has been harped on time and time again, there ...

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Media Relations, PR Strategy, Sm Bus PR, Social Media PR

PR Online: 5 Ways to Ensure Your Email Gets Deleted

“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.

1. Overusing exclamation points, question marks, and ...

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Boardroom PR, Media Relations, PR 101, PR Strategy, Sm Bus PR

email pitch, email pr, Media Relations, pitching, PR, PR Strategy, public relations

Google Fiber, PR, and Utah

These three things have nothing in common right? Wrong.

Recently the city of Provo in Utah Valley, a place I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...

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CSR PR, High Tech PR, Media Relations, PR 101, PR Strategy, SEO PR, Sm Bus PR

google fiber, PR, PR Strategy, public relations, tech pr