PR in the News – Re: Terrorism – Ignorance is Bliss

When it comes to terrorism, “ignorance is bliss.” That is the PR in the news from the Associated Press speaking to a Michigan Chamber of Commerce representative regarding where explosive materials are stored in the town of Shelby.  As President Obama follows his public relations script, directing that the war on terror must end, homeland terror threats appear very real if you pull back the sheets.

The AP reports that even post 9/11, even post Timothy McVeigh and ...

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Social Media PR: Utilizing The World’s Largest Online Focus Group

PilmerPRIn years past, social media was viewed as a means for expressing oneself and saying whatever came to mind so others could hear. Sounds like something teenagers would latch onto, right? Phrases like “social media PR” were not even considered and that was just the way things were. Today social media is used as the same babbling platform on one front but a powerful business tool on another. In fact, the ...

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5 Ways to Get in the News – Ignore at Your Own Risk

In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to ...

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SpotterRF provides “Eyes” for Mobile Force Protection Training at Camp Williams

Mobile Force Protection gets new “eyes” from SpotterRF:

TAMPA, FL—SOFIC—May 14, 2013—The United States spends $1.2 million to send one soldier to serve in Afghanistan for one year*. To protect these warfighters, SpotterRF worked with Camp Williams, Utah in recent exercises to train operators on the use of a compact radar system that cost less than $30,000 with only a 3lb ...

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Awards Build the Story & the Brand – Emerging Company Public Relations Strategies

Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the ...

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Ziggy PR Brand Rides Again – BYU’s, now Detroit’s African Lion

Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”

As the 5th pick in the 1st round, the Ziggy brand is ...

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Hats and Helmets off to Y Mountain / BYU

Y Mountain and Brigham Young University (BYU) first came into my view as a new missionary riding a bus into Utah Valley  in 1980. The giant letter, taller than a football field length, seemed a homecoming beacon leading me closer to that day’s destiny  – the MTC. The immaculate BYU campus unfolded before me that day and left an indelible impression.

The Y next entered my life as a missionary in Wyoming while riding with a mission leader to our ...

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Content Marketing, Blogging, SEO, & PR are Close Cousins

Content Marketing, Article Marketing, Product Marketing–they’re all connected. The language of business success. Where are companies finding this success? It’s not a simple answer, but a lot more people are asking, What is a blog?  “How do I blog?  Why do I need to pitch bloggers and do guest blogs. As a component in a well ...

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Scott Petersen: “Message to Garcia” Still Resonates as Vital Business Principle

At a Utah Tech Council (UTC) event at Rees Capital (Amy Rees), I sat at the feet of Scott Petersen and John Richards from the BYU Center for Entrepreneurship. They refined my understanding of the proven principles taught in Nail It Then Scale It (Paul Ahlstrom & Nathan Furr), Business Model Generation (Alex ...

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U.S. Navy and DoD invite SpotterRF to Stiletto demonstration

SpotterRF Radar News: The U.S. military is very careful how it speaks in public about specific technology used in the field. So, it’s very pleasing to see the Department of Defense’s public announcement involving our client SpotterRF along with today’s DoD approved SpotterRF announcement. Utah PR firm, PilmerPR, and our Utah client, SpotterRF are close neighbors.

SpotterRF was one of ...

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