It’s the content, dude! Why the press release isn’t dead & other Content Marketing stuff

Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public  Relations tools and tactics.  Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new ...

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PilmerPR Celebrates 10 Years Delivering Top PR & Marketing Results

PilmerPR Celebrates
Content Marketing among New Services Delivering Results for Emerging Companies

 

SALT LAKE CITY—February 12, 2013—PilmerPR today celebrates 10 years of delivering public relations and marketing success to clients in technology, cleantech, retail, travel, and ecommerce. To mark the occasion, the firm…

“We’ve come a long way, delivering the latest best practice technology and strategy to accelerate client success with very measureable PR and ...

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SpotterRF Signs New Partners as New Awards Pile Up

News Coverage of this announcement:

SourceSecurity.com

Military and Aerospace Electronics

PilmerPR public relations and marketing client SpotterRF this week announced new partnerships and awards as demand grows for its breakthrough radar technology. SpotterRF provides the world’s most advanced compact surveillance radar (CSR) system for affordable wide area, all weather perimeter security and small force protection. Incorporated in 2009, ...

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BBB – New Phishing Scam Messing with your Public Relations & Online Reputation Management?

This Utah PR firm has a clean record with the BBB. Long before Facebook, Google+, Angie’s List, Yelp, or a dozen other now prominent consumer rating services, there was the BBB. So, I paid attention the other day when I received a convincing email from what was “purported” to be the Better Business Bureau (BBB).  As a public relations firm offering Online Reputation Management, I ...

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CES – Consumer Electronics on the Edge – Vote

CES is the hottest show in town this week…at least in Las Vegas. But, tens of thousands crowd arrive on the anthill of activity that is sure to delight the “must have it” influencers ready to lay down cash to show off the latest gadget.  For entrepreneurs, venture capitalists, and big thinkers of industry, this is the “Mecca” of consumer electronics.  For my peers in marketing and public relations, it’s a chance to forecast how technology will empower companies, ...

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New Years Publicity Outside New York – What’s a Moon Pie?

New Years in New York City includes the big Times Square  ball drop for publicity, not a “big apple.” But, how do they do the ball drop thing elsewhere? Cities all over America seek New Year headlines from their “over the top” guerilla PR antics. Try to top this drop:

Mobile Moon Pie Drop

[youtube]https://www.youtube.com/watch?v=2wyLKPNN9K0[/youtube]

Atlanta Peach Drop

[youtube]https://www.youtube.com/watch?v=YyUMvHOXWEA[/youtube]

Dillsburg Giant Pickle Drop

[youtube]https://www.youtube.com/watch?v=nhMcg0HRvJY[/youtube]

Brasstown Possum Drop

[youtube]https://www.youtube.com/watch?v=kpXU5Li7TxY[/youtube]

Memphis/Nashville Guitar Drop

[youtube]https://www.youtube.com/watch?v=_4fdU_Ztadc[/youtube]

Miami Orange Drop

[youtube]https://www.youtube.com/watch?v=Ja_kY7RM42I[/youtube]

NYC Times Square – Still the Most Famous PR for New Years Celebration

[youtube]https://www.youtube.com/watch?v=0yo4DOAKXsY[/youtube]

More Fun New Years Drops ...

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Children with Autism Benefit from Christmas Party – Corporate Social Responsibility

Corporate Social Responsibility (CSR) continues to rise in the collective corporate conscience.  Our public relations firm loves to work with clients that follow PilmerPR rule #1, “First Be Good, Then Talk About It.” A painful memory of how marketing gets ahead ...

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Social Responsibility – The Smokey Side at Walmart, Disney, & …

Poor Corporate Social Responsibility (CSR) rides again!

Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits.  I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.

Bangladesh police ...

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#1 Utah Public Relations Holding Steady with Threat of Growing Air Pollution

In the news again with great Public Relations –Provo/Orem #1. Pitney Bowes analyzed 384 metropolitan areas and the Provo-Orem area ranks first on a list of the nation’s fastest-growing metropolitan areas and will remain that way for the next five years. 2012 to 2017 Provo-Orem’s population is projected to add nearly 11,000 new households, or 7.4 percent at an ...

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Osmonds Honored in UVEF Hall of Fame – Public Relations That Has Lasted 50+ Years

 

Public Relations campaigns, at least in this Utah PR firm’s experience, are usually measured in weeks or months. Even CSR PR (corporate social responsibility) campaign plans may forecast only a few years out. [youtube width=”212.5″ height=”172″]https://www.youtube.com/watch?v=Ti6lYRakQ04&feature=plcp[/youtube]

 

Imagine a media relations plan spanning more than five decades. Now think of the volatile entertainment business where one hit wonders abound.  It would be more rare than a photo of Jerry Lee Lewis, Carl Perkins, Elvis Presley and Johnny Cash singing ...

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