Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing creature received naming honors ...Continue Reading → Share
Fast Company confirms what our Online PR firm, PilmerPR has tracked for years. Savvy companies use video to draw a crowd. Not just any crowd, they use video strategy relevant to their target market. As YouTube was just getting their legs under them, low resolution video that didn’t look too polished was actually more favorable than big production numbers that smacked of marketing. Now, however, with the low ...Continue Reading → Share
Crowdsourcing is changing the way entrepreneurs launch new businesses (see Kickstarter), but it is also changing the way people comment, speak out, protest, revolt, unite, and…change the world.
In a board meeting of entrepreneurial leaders (UVEF) recently, we discussed the coming advent of Crowdfunding as covered by the JOBS Act (see Forbes article) going into law January 2013. Just consider the way Investor Relations will be turned on its head for small companies coming out of the ...Continue Reading → Share
Keynote speaker and serial entrepreneur, John Pestana made a great case today at UVEF’s Top 25 Under 5 awards luncheon for “bootstrap” financing for a new company, letting the ...Continue Reading → Share
It’s a dirty trick in the SEO world: posting multiple “news stories” on a site with nothing but SEO keywords and/or content ripped from other articles. Google refers to them as “content farms,” and is changing its famous search algorithms to make sure they don’t rise above legitimate sites.
On January 1st, Google’s Principal Engineer, Matt Cutts, wrote the following on the Google Blog:
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To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder ...
As the economy recovers, entrepreneurs are launching their next great venture. But finances are still tight. By the time entrepreneurs like you pay for a web developer, SEO service, ad agency, media monitoring service, a handful of social media services, and a PR firm, there is little left for the business itself. PilmerPR is helping solve the problem by introducing our comprehensive “Lean Startup PR and Marketing” service.
Lean Startup PR and Marketing combines the following services with a single ...Continue Reading → Share
My assumption is that corporate executives understand that delivering unified key messages to target markets is vital for success. Do you think most business people get that? I hope so. That said, take a look at some facts:Continue Reading → Share
1) “Listen Up” To The Conversation
2) “Join In” The Conversation
3) “Power” The Conversation
4) “Orchestrate” The Road Signs
In this video, I discuss why focus on Social Media is imperative to avoid energy leaks from your company.Continue Reading → Share
Ellen McCarthy, talented writer for the Washington Post, recently published an article that got my attention big time. It discussed the power of Pop in today’s new media world. This article offers application for strategic public relations. In this video, John discusses the power of PR Pop, especially in the world of Social Media.Continue Reading → Share
Allan Grafman of All Media Ventures was the featured speaker at today’s joint event sponsored by Utah Valley Entrepreneurial Forum (UVEF); Wayne Brown Institute; Utah Technology Council (UTC), and Mountain West Capital Network (MWCN). Held in the Garden Room at Thanksgiving Point, 200+ entrepreneurs and business leaders paid close attention as our skilled presenter spoke on the elusive subject of “Exits, Monetizations & New Media.”
In ...Continue Reading → Share