It’s National Boss’s day! Part of what makes a good boss is the ability to inspire employees to do their best and want to be at work. This is not always an easy task, but it’s essential for the success of your business. High employee turnover can be very costly for employers and is not something ...
As part of National Work and Family Month, all of our blog posts for October will be focused around striking that delicate balance between your career and your home life. One way we at PilmerPR are able to create this balance is through telecommuting. We have a virtual office so many of our associates are able to work ...
Entrepreneurism is one of the best ways to become successful in today’s economy, which begs the question, “what is an entrepreneur?” “What makes them tick?”
Entrepreneur.com contributor Steve Tobak recently wrote an article challenging the commonly accepted definition of an entrepreneur. His definition expanded the dictionary definition of “someone who starts a business and is willing to risk loss in ...
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There’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or ...
In past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.
Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media ...
Continue Reading → ShareUtah has been gaining a lot of national attention lately for its startup growth, entrepreneurial spirit and excellent standard of living. Once again, Utah has made the list for its small business friendly ways. Salt Lake City recently came out as #1 out of 9 Hot Startup Cities That Aren’t San Francisco or New York. Salt Lake and its Utah county neighbor Provo have been noticed for their business savvy and strong local workforce. After reviewing the rest of ...
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The benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can ...
In today’s world, where most peopl
e get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing ...
Despite the changes that have come to business with the advent of new technologies over the years, there are some public relations staples that have stood the test of time. The press release has been in use since the early 1900s, and is still a great way to get results. Direct to consumer marketing has been prevalent since the invention of the printing press, and only spread with ...
Continue Reading → ShareEnglish has been dubbed, the world’s “most influential language” due to the large number of people (around 360 million) and countries that speak it. As the world’s most influential language, we’d like to hope that the correct usage of the language is a high priority. Unfortunately, it seems that just the opposite has occurred. The English language is constantly being butchered and has regressed significantly over the years. Think of how hard it is to understand early English literature ...
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