The ever-changing world of social media can be tough to navigate, even for an experienced marketer. For start-up businesses it can seem almost impossible, a necessary evil that can make or break your new business. We want to help! Find five tips below that can help take your social media from being ineffective to your number one source for new business.
1. Less can ...
In this age of digital media, brand blogging is becoming a central part of content marketing. In fact, most of us can agree that having a company blog is a fairly important component to digital strategy. A branded blog can help increase customer (and potential customer) trust with industry knowledge and helpful information.
The problem many companies have, then, is not with deciding to blog – it’s getting started. 
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DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.
“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences ...
Continue Reading → ShareSocial Media has long been thought the tool of the young. Some Social Media communities, apps, and sites still are and the number of growing. But, Believe It or Not, it may be way more mainstream than you think. While oBizMedia reports 75% of 7th-12th graders have at least one social media profile, Pew Research reports 72% of online U.S. adults (all ages) use social networks.
So, if yours is company targeting an older demographic, you can no longer afford to ...
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Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet). 87% of consumers use both. That’s up drastically over numbers reported just two years ago (2011).
Why should companies and marketers care? If you stay stuck in the old-school-think of ...
Continue Reading → ShareRecently, there has been a flare up of incidents that have left the media questioning, the PR world fumbling, and bystanders scratching their heads about these PR topics. Many times, businesses and people at the top end of the American social elite act before thinking and backpedal when their metaphorical toast is already burnt. Here are 2 examples of such blunders:
As much as this topic has been harped on time and time again, there ...
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In years past, social media was viewed as a means for expressing oneself and saying whatever came to mind so others could hear. Sounds like something teenagers would latch onto, right? Phrases like “social media PR” were not even considered and that was just the way things were. Today social media is used as the same babbling platform on one front but a powerful business tool on another. In fact, the ...
Thanks to Todd Pedersen, Vivint, City of Provo, & the Utah Valley Entrepreneurial Forum (UVEF) for a cool Shark Tank -like event! DAILY HERALD story & VIDEO.
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After the smoke cleared the room, the young entrepreneurial sharpshooters of LunchBox held the coveted UVEF Top Gun trophy in-hand. Such was the “OK Corral” shootout atmosphere of the first annual “Todd’s Top Ten” crowd pitch event presented by UVEF.
In a room full of investors, entrepreneurs, and over ...
Continue Reading → ShareThis week I joined 25,000+ security fans at the International Security Conference in Las Vegas (ISC West). 1,000 exhibitors fought for attention with amazing marketing and PR dexterity.
I’ve been on the road doing event PR(public relations) for many entrepreneurial start-ups and some “big dawg” companies. Spreading the news about cool new technologies, new services, and basically awesome stuff! When with Novell, I accompanied some visionary executives including Eric Schmidt (of Google fame) and Chris Stone. On 9/11, I was ...
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Content Marketing, Article Marketing, Product Marketing–they’re all connected. The language of business success. Where are companies finding this success? It’s not a simple answer, but a lot more people are asking, What is a blog? “How do I blog? Why do I need to pitch bloggers and do guest blogs. As a component in a well ...