In Public Relations and communications words matter. This may seem self evident, yet, we see huge differences of opinion and great chasms open, due to vast variation of definition. Take the the term “healthcare tax” for example. The fist fight over definition on this one went through the Supreme Court and still enters “extra rounds” as the Obama Administration tries still ...Continue Reading → Share
“Put simply, innovative entrepreneurs act different to think different and in the end, they make a difference. They live the Innovator’s DNA by regularly asking provocative questions, observing the world like anthropologists, networking with diverse people to get new ideas, experimenting to figure out novel solutions, and connecting the typically unconnected insights ...Continue Reading → Share
Some entrepreneurial startups succeed based on incredible customer service (ie. Zappos). Some businesses win based on an expectational marquee player endorsement (ie. Skull Candy & Blender Bottle). Some of the most fun public relations I’ve been involved with has been companies with truly world changing technology, like PilmerPR client SpotterRF.
On December 7, 1941 the U.S. Army at Pearl Harbor Hawaii was just trying out a new ...Continue Reading → Share
Crowdsourcing is changing the way entrepreneurs launch new businesses (see Kickstarter), but it is also changing the way people comment, speak out, protest, revolt, unite, and…change the world.
In a board meeting of entrepreneurial leaders (UVEF) recently, we discussed the coming advent of Crowdfunding as covered by the JOBS Act (see Forbes article) going into law January 2013. Just consider the way Investor Relations will be turned on its head for small companies coming out of the ...Continue Reading → Share
Public Relations for Business-to-Business clients differs significantly from PR for Business-to-Consumer companies. However, with the explosion of social networking and online resources, both can benefit from new ways of looking at public relations and marketing. Here are top tips for your online presence:
1) Create cool content: This maxim hasn’t changed since the invention of the printing press. While there are millions of websites and other options for relieving the customer pain or problem your product confronts, your ...Continue Reading → Share
In a previous blog, I shared some thoughts about the important role Social Media plays in this year’s presidential election. As I noted, Mr Obama has a proven track record of swaying voters in mass with viral “new media.”
In PilmerPR‘s work for emerging companies, we counsel clients on best-of-class social media tactics proven to build community, get the word out, and ultimately attract prospects to the sales funnel. Business Wire has previously stated that even a ...Continue Reading → Share
Each year 25 emerging Utah companies five years of age and under proudly display their UVEF Top 25 Under 5 trophies after the July awards event. This year will be no different. An institution facilitating Utah’s national rise as an Entrepreneurial Hotspot, the Utah Valley Entrepreneurial Forum (founded 1988) has assisted the launch of hundreds of startups.
One of the brightest, most engaged UVU students in my Saturday Entrepreneurship class is Jose Padilla. A naturalized US citizen working the American Dream, he never missed a class until life turned on-a-dime mid-term. Here’s his story and how my brilliant class seeks to make a difference for Jose and others like him by Giving-A-Dime (www.GivingADime.org)
Story on KSL radio
Story in the Daily Herald.
UVU Press Relase
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From time to time I get to be involved in a terrific cause. Doing Public Relations for Milk for Wishes Milk Bank & Helping Hands Milk Bank, both sponsored by Prolacta is one such cause. Prolacta produces the only human milk-based fortifier for severely premature infants in neonatal intensive care units (NICU).
Here’s a story we facilitated in South Carolina that shows why Prolacta and breast milk donation matter.
ABC Columbia television FULL STORY.Continue Reading → Share
Entrepreneur Mark Cuban!!! And, on Thursday Apr 12 UVEF will host one of them…
No, we haven’t got Mark in the house–yet. Maybe soon! He may just like to know was we put in the water in Utah Valley to pump out so many entrepreneurial superstars.
Our UVEF special guest student entrepreneurs will include Dallas Robinson & Mike Buonomo of Kisstixx, who will tell us about their Shark Tank experience, and Caleb Light, who launched The PowerPot, a remarkable energy ...Continue Reading → Share