Corporate Social Responsibility: Who’s doing it? – Part II

Corporate Social Responsibility (CSR) is no longer the hot potato that is fun to toss around. Taken from big ideas and a senSocial Responsibilityse of responsibility, CSR is now one of the standard side-dishes of the corporate offering. The Fortune 500 are doing it, and the small business down the road is talking about it. You may be surprised how many organizations have incorporated CSR into their strategic plans.

Coffee giant Starbucks is among the social responsibility leaders. A look at Starbucks’ global responsibility page reveals little content, but key CSR tools. First, Starbucks uses two elements of the triple bottom line, planet and people to immediately let their customers know they care about being socially responsible. Next, Starbucks ingeniously created their CSR reports that although extraordinarily long, can convince almost anyone that Starbucks truly does care for the environment. Read more at Utah Business Magazine

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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