Google Glasses PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008 novel release Green Spin, I included a projected 2016 use of this technology, I’m not too surprised or wowed–yet.
In the book, I suggest that the news media of 2016 uses miniaturized technology to combine cameraman and reporter to cut the cost of covering a story. Today’s Google Glasses rendition is likely the very early version of what will later integrate with your eyeglasses from Costco or Walmart. Have you every thought that one day soon that Lenscrafters may be an authorized reseller for Google?
What is cutting edge today will within this decade become commonplace. At least that’s my prediction. Of course, my former boss and visionary at Novell and current Executive Chairman of the Board at Google, Eric Schmidt has shared this vision for awhile.
Yesterday, Adobe hosted a demo of Google Glasses for the Women’s Tech Council group here on Utah’s Silicon Slopes. The crowd was favorably impressed. There is a fever pitch of interest online with 450,000 searches a month for the keyword phrase “Google glasses.” As the phrase has low competition for SEO, savvy online marketing firms are surely seeking ways to direct your interest to their stuff online. Yes, we are guilty of this, too. But, the trend over time may tell a future tale for how long the frenzy for this latest optical advance will last.
Will Google Glasses help us see the world differently or empower us to share our world with friends and family? Or, will it help us become more myopic, seeing only what’s right in front of our face? Time will tell.
Google has brought us many innovations that give us much greater access to the larger world. Google Earth, for example. My client SpotterRF integrates their cool radar for military and commercial use with Google Earth for a very affordable and accurate intrusion detection system. Check out this use of Google Earth to see how the planet is changing:
Do you see a future for Google Glasses in your future?
About the Author:As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.