Pilmer to Discuss CSR and Green PR at MiaGreen 2011

MiaGreen Expo and ConferenceNext Thursday, environmentally-friendly businesses, leaders and publications from around the world will converge in Miami Beach for the MiaGreen Expo Conference (March 3-4). The event coordinators asked that PilmerPR President John Pilmer present on the need for outstanding Green PR and CSR PR to the attendees.

His presentation, “Standing Out in a Sea of Green: Reaching Stakeholders through Effective Public Relations,” will help business leaders distinguish themselves in a market saturated with hype and greenwashing.

PilmerPR believes being “Green” is just one element in Corporate Social Responsibility (CSR). The other elements — including community involvement, philanthropy, transparency, and accountability — are all essential to gaining credibility in the eyes of the public. Without it, a press release touting an environmentally friendly product will only be as strong as the cloud of similar press releases. As John Pilmer puts it, “Be good, THEN talk about being good.”

From the session description:

Many businesses claim to be “green,” often proving to be little more than hype. A good company’s message can get lost in the crowd before reaching stakeholders like investors, the media, or customers. The solution, as Pilmer explains, is to “Do good. THEN talk about doing good.” You must prove you have a successful business model, and prove your ability to make social change, then investors, media, and customers will take notice. The news media is often the gateway to stakeholders, so it is key to build a relationship with the right people, and strategically tell the company’s story.

Attend John Pilmer’s presentation, Thursday, March 3 at 3:30 p.m. in Exhibition Hall R2 to learn how your business can rise above your competition.

If you cannot attend the MiaGreen conference, you can still receive a free personalized consultation by contacting PilmerPR.

Get help with your CSR!

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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  1. McChord Air force Base Covered RV Storage  March 1, 2011

    Anything for the good of the environment should be supported. What Pilmer said is correct. “Do good first”, before you spout about the good that you are doing.


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