Public Relations and the Environment

We just returned from a great PRSA Public Relations Conference in Portland, Oregon. We’ll be rolling out some PR strategies and tips over the coming weeks from that conference in the areas of Green PR, SEM / SEO (Search Engine Marketing & Search Engine Optimization), as well as Generational Marketing. Coming from the explosion of green and floral display of Spring in Oregon, I was encouraged to read that eight western states are now allied against the importation of 20,000 tons of nuclear waste from Italy to Utah. Why was I encouraged? Because I live in Utah and want it to step up as an environmental leader, not another greenwashing contestant.  

Utah’s public and indeed, world image will be greatly influenced in coming years by current battles being waged over Energy Solutions importation of foreign nuclear waste, as well as declining air quality (Salt Lake & Logan now in top 10 worst air quality by the American Lung Association). Governor Huntsman, Larry Miller (owner of Energy Solutions Arena and top seller of polluting automobiles in the state), along with mayors Utah Valley, where only a small fraction of citizens even recycle, should be fully awake now to the Public Relations and Tourism risk/opportunity associated with environmental protection in Utah.  

Lehi and West Valley City now require recycling.  I’m hopeful others are now listening?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


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