Share Green Ideas to build Customer and Employee Goodwill

Community, customer, partner, employee and investor goodwill can be positively influenced by sharing helpful information. To improve your public relations, try sharing  ideas like these after trying a few of them yourself.

In the Office

  • Buy recycled paper and paper from well-managed sources
  • Re-sealable envelops can be reused more than once
  • Manage memos through the office using emails instead of paper
  • Turn old printouts into scrap notebooks by either getting them cut and bound into smaller notepads or just by using a clipboard
  • Place your paper waste, plastic, and metal cans in a recycling bin
  • When printing use the double side option on your printer
  • When cleaning use cloths instead of paper towels that will be thrown away
  • Print only the pages you need
  • Keep office equipment is in good repair to avoid wasting paper and energy
  • Collect and reuse old envelops and file folders
  • Install air dryers in restrooms to reduce paper waste

In the Car

  • Keep your car in tune to increase gas mileage about 4%.
  • keep tires properly inflated to increase gas mileage by up to 10%
  • Replacing a clogged air filter can improve gas mileage about 10%
  • Carpool to cut your fuel costs in half and reduce wear and tear on your car
  • Use mass transit where available to save gas and reduce stress
  • Use cruise control to save on gas by maintaining a constant speed
  • Only warm up your car for a minute to save on gasoline
  • Purchase a more fuel efficient or hybrid car

In the Home

  • Upgrade the insulation in attics, crawlspaces, basements, and walls
  • Plant trees and shrubs on the house’s west side to maximize shade
  • Mulch grass clippings to reduce water use and need to fertilize
  • Repair air leaks in doors and windows
  • Install a programmable thermostat compatible with your heating and cooling system
  • Lower you water heater to 120 degrees Fahrenheit
  • Make sure to turn off the lights when you leave a room. This can reduce your bill about 15%.
  • Install water saving shower heads
  • Open the blinds to provide light and to avoid overheating the room
  • Switch to compact fluorescent light bulbs to reduce energy usage by 40% or more

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


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