Utah to Feel Green PR Fallout from EPA’s Lack of Leadership

Scripps Howard News Service reported today that a Vernal, Utah coal plant under consideration on federally regulated Native American land has received permit clearance from the EPA. While I understand the need to keep the engine of commerce moving with new power sources, I am very concerned about the publicity fallout such action brings to Utah’s doorstep.  

As I recently discussed with Utah Governor Huntsman’s Energy Advisor, Dianne Nielson, Utah has a great opportunity to position itself as a leader in environmental sustainability. This move by the EPA may hurt this cause. Dianne indicated that Utah has two other coal burning plants under review now with the issue of carbon recapture as a key hurdle the power plants need to effectively address prior to construction. Not only do I hope these other two plants get it right with new technology to lower carbon dioxide emissions, but I hope that Utah can make its voice known loud and clear on the Vernal plant.  

The EPA supposedly received added clout from a recent Supreme Court ruling regarding carbon dioxide emissions. Sounds like the EPA is failing to “lead” and set an example for future proposed power plants.  Utah must raise its voice loud enough to be heard in Washington DC on this issue. We must raise the level of expectation regarding the state’s environment and use a bigger PR megaphone if Utah wants to be seen as an environmental leader.  Governor Huntsman should consider a public response to this disturbing news. Lead…Lead…Lead!

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


  1. EPA  September 2, 2008

    Few know that many bacteria not only coexist with us all the time, but help us do an amazing array of useful things like make vitamins, break down some garbage, and even maintain our atmosphere.


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