Tech…The New Black

Where the crossroads beginsLast month the Wall Street Journal announced it was making changes to their print edition. Among the visible changes, their most popular section, Marketplace, is now called Business & Tech. The change was made to reflect the overall changes in the business world, and how “tech is permeating every industry.” And if the Wall Street Journal revising their headline is not enough of a signal to you, let us clue you in: Tech is taking over EVERYTHING!

Comedian Brian Regan expresses it best, just switch out “tech” for “cranberry” and any other industry as the other juices.Watch All Girls Weekend (2016) Full Movie Online Streaming Online and Download

Technology is such a broad term in and of itself that it’s no wonder that it can be applied to any field. It’s basically been around since the beginning of man; when the first simple tools were created and technology was born.  In the fast-paced, constantly evolving world we live in today, if technology wasn’t part of every other business that would be weird. Let’s be honest, we’re all anxiously waiting for the day when the Back to the Future Part II  technology is a reality, with hover boards, flying cars and all.

We’re fortunate to be based in Utah, a hot spot for tech companies and innovations. Gov. Gary Herbert himself said that “Utah is becoming a technology haven.” Along with being the second largest area in the country for technology, Utah is also the top ranked state for business. Does it seem like these two are going hand in hand? Because they are. And while technology is advancing business at an ever-increasing rate, it is also changing it. The way that businesses run and become successful now vary from the methods used 20 years ago.

Technology advances have always led to business advances. One of the biggest advances for business and technology was the computer. Really think about what the first computer did for business. It’s crazy right? It was completely revolutionary at the time. Think of the internet and how that exploded the possibilities and responsibilities of the business world. Now think of technology’s newest baby, social media. Social media has changed the business world more in the past 15 years than possibly anything else. It essentially made every company public. Now thanks to the internet and social media that are both problems and opportunities that didn’t exist before; things like online reputation management, SEO and social engagement.

Some of the newest technology aspects making splashes in the business world are:

  1. Cloud file management– Moving paperwork into the cloud is especially great for small businesses trying to save $$ and cut costs. In addition to making things more accessible, online file storage creates opportunities for real-time collaboration between employees, remote access for multiple office spaces, and more work from home options for low overhead and a wide range of talented individuals.
  1. Video sharing– Video is huge in today’s visual world. Video based social media such as Vine and Snapchat are immensely popular, and video shared on social media is far more likely to be successful than a regular post. Today the world says, “Show it, don’t say it.”
  1. Mobile– Mobile access is a do or die point these days. If your online presence doesn’t include mobile adaptation, you could be easily ignored. Most people have a phone, tablet, or other mobile device that they use on a daily basis. If your content is not formatted for these devices, then you will be left behind as people won’t look at your content.
  1. The Internet of things – Interaction is one of the most prevalent new technologies. In retail, it’s important to be mindful of how your products can fit into this trend, but beyond that, every industry should look for ways to integrate their goods and services into the Internet.
  1. Security – The rapid advance of technology has not affected only the business world. Crime has kept pace with the changes, and identity theft, information leaks, and privacy are serious and important issues to consumers. As data sharing becomes more integrated into your business, be prepared to explain to your audience how you will protect their personal information.

Tech Business


Technology never stops and we can’t wait to see what the future holds for technology and business. Who knows what is around the corner? Holograms, self-driving cars, maybe even hoverboards.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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