News Trends – The Revolution of Evolution

Daily Herald logoDo you still  get a hard copy newspaper on that off-white news print where the ink rubs off on your hands?

I do, and I know I’m in the minority. Most digital natives in their 20’s or younger have never bought a newspaper.

Why do I persist, even with radio, TV and online news that I graze on throughout the day? After all, I check in with Reuters on my smart phone, FoxNews on the TV at the gym, KSL Radio news when I’m driving or working at my desk. I receive various Google News alerts throughout the day, and have a team of staff trolling for news for our public relations clients. I am even developing a web app/phone app for tracking sports news (the first player-centric social sports news service, in early beta [survey]).

So, why do I hold on to the “paper boy” old-school paper delivery in a red plastic bag that’s at risk of getting wet from my lawn sprinklers or forgotten by the delivery guy (at least old enough to drive a car) or thrown in my bushes? It’s such a risky proposition, punctuated with uncertain results. It can’t be my age, could it?

I know why.  I love to read the funnies in news print. I love to peruse the headlines and see how the Daily Herald overlooks local business news for national stories I have little interest in. I love to see local and national sports headlines, though I rarely read a story all the way through (my excuse is that I consume a bunch of news for my PR business).  I love to watch the news trends, so I can better pitch stories for my clients and keep my “nose for news” sharp.

Did I mention that I like reading Randy Wright’s editorial column, or that I just like rooting for the survival of local news while publisher Rona Rahlf directs a seemingly successful transition to online, relevant news delivery?

Oh, well; I guess I don’t need a better reason. This is America, home of the 4th branch of government–the press.

Here are some fresh factoids on news consumption from Pew Research Center:

61% use the Internet as a news platform
browse online & offline news sources
watch TV news
still read newspapers
read news on social media
still listen to radio news
check in with news (graze) throughout the day

How do you get your news?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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