As we’ve said before, company culture does matter. When people enjoy their work environment, they are more likely to put in their best effort – which produces the best outcome for the bottom line. If your company culture got away from you and isn’t what you want it to be, or (even better) if you are just getting started and trying to figure out what kind of company ...Continue Reading → Share
We love small businesses! There are so many advantages to being a small business but there can also be disadvantages. Don’t let something simple like organization be one of them. Getting organized can sometimes feel like an overwhelming task, but it doesn’t have to be. We’ve come up with four simple tips that can help take your organization from something that’s holding you back to something that will help you be ...Continue Reading → Share
It’s always a good idea to be looking forward in business. The New Year is upon us and is a perfect excuse for reflection on what’s working, what’s not, and what needs to change. Get your small business, and your life, on track with these resolutions for the coming year.
Cut the clutter.
This is a popular topic among lifestyle ...Continue Reading → Share
According to a new Yelp.com survey, despite the unstable economy, rising minimum wages, and an upcoming presidential election, 92% of small business owners expect their revenue to increase in the coming year. Young Business owners and restaurants led the optimistic charge. With the outlook so great, it’s a great time to be an entrepreneur. That said, one of the top challenges identified in ...Continue Reading → Share
As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one ...Continue Reading → Share
Think about the top 3-5 brands in your field. Regardless of what you sell, odds are that the most competitive, wide-reaching brands have a single thing in common: great design. In tech, Apple revolutionized the personal computer business with the concept of sleek, stylish, user-friendly laptops. The iconic Coca-Cola logo is just one aspect of the beverage titan’s airtight brand ...Continue Reading → Share
As the year winds down, business owners are busily planning for the year to come. This year, visual marketing came to the forefront of strategy, and in 2016 it will become even more important. Leaving out visual aspects to your advertising, social media, email, web, and PR campaigns with mean a smaller return on your investment, and no one wants that. With visual marketing becoming so crucial, small business owners are starting to rely more and more on outside ...Continue Reading → Share
If you follow our Facebook Page, you know that we’ve been taking a look at the best tools for writing, grammar and content marketing this week. There is an almost endless supply of applications available to help you write, publish, and optimize content. That means there’s no decent excuse for not publishing consistent, polished, and engaging content to connect your brand with consumers.
To help you narrow down the tools that will help the most, here’s our top 5 tools ...Continue Reading → Share
Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why do you ...Continue Reading → Share
Content continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.
A strategic content marketing strategy will help your ...Continue Reading → Share