Facebook Smacks Email from Passing Lane in Consumer Digital Communications

Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet).  87% of consumers use both.  That’s up drastically over numbers reported just two years ago (2011).

Why should companies and marketers care? If you stay stuck in the old-school-think of mass email business-to-consumer (B to C) campaigns, you may be missing half the market. Yea, Yea. I know that Facebook usage tends to skew by age demographics. Of course, the younger the demographic, the more we are likely to see Social Media outpace email as the the medium of choice for a specific product or service. But, the average Facebook is aging quickly with 65% of users over age 35 (source: Pingdom)

Don’t discount Texting, either. 68% of consumers use texting/SMS. 32% use Twitter and 26% use Skype. And, you can bet the Digital Communications landscape will change before this virtual ink dries. That’s one reason to align with a firm that can manage your Online Reputation Management.

It’s no wonder that companies like Yahoo, Zillow, Netflix, and many others use live-tweeting, webcasts, and other social savvy means to do quarterly earnings statements. Clickable hashtags now available in Facebook now assist companies seeking new ways to monitor the buzz about their companies. PilmerPR now uses these hashtags to help monitor our clients Online Reputation Management since anyone can create positive or negative buzz about your company using Facebook hashtags.

As Facebook ages and moves mainstream, younger audience are exiting in large numbers to find a more private environment where mom and dad aren’t. Tumblr, SnapChat, and Instagram are all benefiting from this movement. My own son says if I want to share his life I have to check SnapChat. His older sister gives equal time to Facebook and Snapchat. And, they both email me when when I first send them email. They are both in their late twenties.

I laughed out loud when this cartoon brought the ultimate social marketing question into snarky focus.

Rhymes with Orange


The following ‘clickable infographic’  is pretty, but the analysis is a bit shallow. Facebook avg age is rising. Young people are opting more for Instagram, Tumblr, and SnapChat. And, your website’s organic search rankings may be falling because of the Google+/Facebook wars. We can help you stop the fall.801-369-7535 www.PilmerPR.com


About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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