Business Blogging: Fad or Necessity?


When “blogging” became a term a decade ago, many probably saw it as a short-living fad.  It was a hobby, not a credible business tool.

Times have changed, and many top businesses are seeing a positive return on investment by blogging.

Forty-five percent of the 2009 Inc 500 now maintain a corporate blog. That’s up from 39 percent in 2008, and 19 percent in 2007, according to research by the University of Massachusetts Dartmouth.

“[It appears] that blogs and social media profiles are becoming the new ‘home pages,’” John Pilmer recently told Utah Business magazine.

Utah Business, the top magazine for the Utah professional community, interviewed John about this blog, and why he feels its important to invest in one.

Pilmer says blogs are especially effective when immediate two-way communication is the goal, as updates can be posted without needing a Webmaster, and readers can easily give feedback. “Unlike social network updates, blogs have a longer shelf life, and are much more search-engine friendly,” he says.

He also addressed the return on investment, and how almost any company can have similar results if they’re willing to pay the price.

Pilmer suggests that businesses commit to starting a blog if they want to see results. “Most businesses can benefit from a blog if they are prepared to invest the needed time for a long period of time,” he says. “Even if a company doesn’t have frequent news to tell its audience, it can still use a blog to establish itself as an industry thought-leader, build community and attract new talent.”

In addition to the PilmerPR blog, John regularly contributes to the Utah Business Blog. PilmerPR has also helped launch blogs for companies like Certiport and RecruitHire.

If your company would like to start a blog, but does not yet have the experience or resources to make it successful, PilmerPR can help.

Read the full article from Utah Business.

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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