5 Visual Marketing Ideas For Non-Visual Businesses

Think VisualsThe benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can be a fashion boutique showing off the latest trends or a travel magazine with stunning landscape photography. That’s no excuse though – every brand can find a way to visually market their product or service with a little creativity. We’ve come up with 5 tips to help you on your way to get noticed with great visuals.

  1. Infographics: Infographics are a great way to bridge the non-visual to visual gap. They have that visual aspect, but can still relay a lot of information if that is what you need. People enjoy infographics because they tend to make harder to grasp concepts easier with their marriage of text and visual content. It’s the perfect beginning step!
  1. Tell Your Story: If you can’t think of any way to use visuals for your company’s marketing, start by simply telling your story. How did you get started? Tell us more about yourself, your employees, give us insight into your company. Is your manufacturing process interesting? Do you have a great view out your office window? All of these prompts can lead to visual content. Use your imagination!
  1. Turn text into pictures: If you can’t showcase your business in photos and inforgraphics aren’t your thing, illustrations can save the day. Showcase great quotes from your CEO and employees, the title of an article for your website, or even your quarterly earnings report in a graphic format. This makes it more shareable across your different audiences and will “pop,” – whether the information is going to email inboxes, social networks or your own website.
  1. Use Social Media: Try using visual social networks like Instagram or Pinterest to reach visual consumers and kick start your own creativity. Even if you aren’t “visually friendly,” visual social media sites can help you express your visual side in a way you haven’t thought of. Show your day to day operations or employee life on Instagram. While on Pinterest, check out what your target audience is already pinning, then share related content that links back to your business. You might even come up with new ideas by seeing what your customers are interested in.
  1. Mobile Video Ads- Video is a very popular choice for visual marketing today. Video ads have a much higher percentage of engagement than strictly visual ads. And the options are almost limitless when it comes to ways to market in your video ad. If etrade can use “talking babies” to sell their services, just imagine what you can do.

Remember Your Web Site-Now that you’ve seen some ways to make your non-visual business more visual friendly, make it a priority to get some sort of visual on your web page as soon as possible. A web site with no visuals can look fake and unprofessional. It’s ok to use free images to get you started, just make sure your audience sees something besides a big chunk of text. Customers will almost always choose a web site with visuals over one without, so don’t let that be you.

Visual content will help your business to go farther. Don’t let your company get left behind imageless in a world full of visual learners. We love helping our clients come up with creative ways for them to use visual content and to create visual content they can use. If you’d like help with your visual marketing strategy, contact us for more information.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
  Related Posts

Add a Comment