Brent Brown leads Utah business donation for school playground – CSR

I’m pleased to see this social responsibility (CSR) among our business clients like Brent Brown Toyota. And, a fun sidenote: Utah Governor Gary Herbert attended this school when he was a wee tike.


As Toyota regained its global lead in December as the top-selling auto maker, Brent Brown Toyota Scion in Utah responded to a plea from Westmore Elementary School in Orem. The school needed assistance to build a playground. So, students created big posters requesting help which the dealership posted around its showroom, capturing public interest in the effort. For every car sold in November and December, the dealership agreed to donate $10 towards the school for new playground equipment. Terrific public support over the holidays fueled the sale of 462 cars and trucks during the period. This enabled Brent Brown Toyota Scion to raise $4,620 for the school. Today, a check was delivered to the school and its principal, John Shelton.

“We are thrilled with this contribution to our goal of updating all playground equipment for a safer student play area,” states John Shelton. “Brent Brown Toyota has always been generous in supporting education and they were first to respond in our outreach to area businesses. We certainly hope others will join this investment in our children’s future.”

Westmore Elementary has raised $18,000 of the $30,000 needed to reach its goal to match it’s soon to be completed classroom buildings with an advanced playground design. Westmore is a Title 1 school that was recently designated a “high progressing school” by the state of Utah for their ability to help students at all levels make great progress as evidenced by the latest Utah Comprehensive Accountability System (UCAS) report. Since 2007, the school has seen more than a 20 percent rise in Math scores and more than 30 percent rise in Science.

“We are so pleased to share our success with this high performing school,” said company owner, Brent Brown.  “Rewarding and encouraging excellence in education benefits everyone and we hope other companies will join us in this effort for our children.”

Brent Brown confirms the latest industry report on the nation’s top automaker. He also notes that 70 percent of Toyotas sold in the United States are built stateside. So, Toyota owners not only get best-in-class gas mileage and industry leading quality, they also support America’s workforce.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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