Entrepreneurship – A Slippery Soapy Startup Slope

Just when you think you’ve seen the end of the road for a product’s life cycle, in walks an entrepreneur with a new twist. That certainly seems the way it is in the soap business.  When I was a teen, Mom used to buy Irish Spring deodorant soap. I’m not sure if that is because we “stank” so bad after football practice or because there was no Scottish Spring – Pilmers are Scots. For everyday use to moisturize in Utah’s dry climate, you might say I’m now a softy for Dove.

Back a few years to my honeymoon, my sweetie and I discovered the Spanish luxury bar–Maja. Definitely high end, that stuff smells great! You can now buy all kinds of yummy high end Maja products with which to luxuriate–with a rose between your teeth if you like.

Just recently, my wife and I set off for an excursion through the new destination experience of City Creek Mall in Salt Lake City.  I find out there from my wife that my daughter digs the store we “must” explore called LUSH where they sell “handmade” soaps you can touch, feel, and smell before you buy. They are even autographed by the soap artist that crafted the bar. Pretty crafty entrepreneurial take on a product as old as perspiration.

Speaking of goats, my spouse also lures me once a year, with promises of on-site tasty goodies, to the Holy Cow Boutique in Pleasant Grove. While there this year, we met Lily of Lilly’s Lathers, a budding entrepreneur in rural Utah. What a great story:

Members of the Roberts family in Riverton, Utah, suffered severe skin allergies and eczema.  Father, Hugh developed sores on his head due to the chemicals in shampoos, while his two of his children endured painful and embarrassing inflammations.  Cindee Roberts, wife and mother to eleven children, discovered a way to relieve these symptoms in her new hobby of crafting soap from the family’s goat milk.  The family began making soap to use excess milk provided by the family goats.  It soon became apparent, that the soap had benefits far beyond reducing waste.  The natural, homemade soap relieved the symptoms of skin allergies and eczema.  See whole story HERE.

Then enter Utah student entrepreneurs solving the growing problem of germ ridden personal devices that could use a shower, but better think twice about doing so. Phone Soap was born to solve this globally ubiquitous germy dilemma.  phonesoap great example of small business public relationsWith a little savvy small business PR, at least 1200 micro-investors on Kickstarter agree with the vision of Wesley LaPorte, the gutsy, but germ free founder of this new product.

So, the next time you think you are looking at a worn out product, just remember some entrepreneur is looking for opportunity–even gold bars amid the soap. Hmmmm…I wonder if there is soap that looks like gold bars…

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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