Fire Avert Creates ‘Fire Relief Fund’ For Kitchen Fire Victim

KUTV2 Features Fire Avert

Fire Avert by Active Fire Prevention was recently featured on CBS affiliate KUTV2. The news story highlighted Fire Avert’s support of local Salt Lake City resident Virginia Cannon who recently suffered a stove fire after leaving food cooking on an unattended stove.

According to the National Fire Protection Association (NFPA), stove fires start about every 3.5 minutes across the United States.

Virginia Cannon had just put some butter in a pan before being sidetracked talking with friends, becoming another unfortunate statistic of the NFPA. Luckily Virginia survived, but only after getting hurt in the traumatic experience. She was also displaced from her home as it was repaired from roughly $50,000 in smoke and fire damage. After hearing her story, Fire Avert decided to help.

PilmerPR client Fire Avert commits to donate 20 percent of every sale for the next 30 days to Virginia’s fire relief fund.

Fire Avert founder, Peter Thorpe, has hopes of establishing and growing fire relief projects across the nation. “Fire Avert is in business to help save lives from tragedy and trauma,” states Peter. “For those not fortunate to have a Fire Avert in their home to prevent a fire, we want to help get them back on their feet.”



About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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