Invented In Utah – UVEF Event – the winner is…

disruptive innovation

Congratulations to Mark Adams and the folks over at Veritract for taking top honors at today’s Invented in Utah event, sponsored by Rocketship and UVEF, among several others. Held at Noah’s in Lindon, a crowded room of Utah entrepreneurs, business leaders, and media voted electronically at the conclusion of the top 5 contestant presentations. Though all were compelling, Veritract came out the winner. Why?

Perhaps the difference was the refined presentation and smooth presenter, Mark Adams. Most likely, the business savvy crowd recognized that this company has a well communicated, well thought out go-to-market plan for it’s innovative Smart Feeding Tube. The audience judged presentations in five areas: Usefulness, Marketability, Manufacturability, Unique/Innovative, and Emotive.  The Veritract Smart Feeding Tube fits the bill in all categories.  It addresses “a problem looking for a solution.” Providing life-saving technology to a frequently used medical procedure makes it a winner.

The other very cool ideas presented today include:

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


  1. Tim Nieman  March 16, 2010

    Sorry, Contact information is

  2. Tim Nieman  March 16, 2010

    Please feel free to contact me. I am COO of Veritract and would be interested in discussing this with you.

  3. Chris Tew  January 17, 2010

    I know a number of companies that may be interested in this technology. Who would I contact to discuss a possible buy out?


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