Managing Your Reputation and Listening to Customers

If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about it?

Organizations of all types and sizes are finding they have to monitor their online reputation closer than ever before. If you don’t manage your brand and listen to your customers, you could be inadvertently losing leads, revenue and destroying your brand.

United Airlines learned the hard way about monitoring their brand and the difference that one person can make. You might remember Dave Carroll, a talented musician, on a flight to Chicago who, from his window seat, watched his guitars get thrown and broken. Carroll wrote a song about United breaking his guitars and within a few days, the video was featured on CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few. Although United apologized, they cannot replace the now 8.5+ million views of the YouTube video that humorously demeans United’s reputation.

Read more at Utah Business Magazine

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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