Business Buzz - Making You Famous

It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. All of these companies have employed some impressive marketing techniques from community involvement to awesome customer relations to corporate blogs that rock. Check out our current 10 favorite Utah businesses:

1. SpotterRF: With its patented Compact Surveillance Radar systems, SpotterRF provides perimeter protection for many government and private assets, including our nation’s critical electrical substations. The CEO, Logan Harris, is a savvy entrepreneur doing all the right things for his business. SpotterRF is generating some impressive media coverage through their PR efforts, including a recent shout-out in the Wall Street Journal. Check out their press room to learn more.

2. NuSkin: Blake Roney,Sandie Tillotson, and Steve Lund decided to build a company that would combine innovative personal care products with ingredients that subscribed to the philosophy of “all of the good, none of the bad.” They continue to work hard to keep their brand current and relevant to today’s consumers. NuSkin excels at garnering awards and public praise, including the 2015 Big Innovation award.

3. Suncrest Diamonds: Suncrest Diamonds is the world leader in HPHT processing for colored diamonds and colored diamond jewelry. Diamonds in any color? Yes, please! Suncrest has used their highly visual product to their advantage in a series of visual magazines that draw attention to their brand and traffic to their website.

4. Vivint: As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than 850,000 customers throughout the United States and Canada. Not only is this company known for its innovation, but also for its company culture. Just to see how they as a company can improve, CEO Todd Pedersen went on CBS’ “Undercover Boss”, which premieres tonight, February 20^th at 8/7C.

5. Fluoresentric: Founded by Dr. Brian Caplin, Fluoresentric has served the spectrum of molecular diagnostic testing for 11+ years’ in PCR assay design and oligonucleotide manufacturing. Fluorsentric is utilizing a combination of-tried-and-true press releases with modern industry conferences to create well-deserved stir about their products and reach their target market. Most recently they presented at the respected Molecular Med Tri-Con

6. Overstock.com: Since its October 1999 launch, Overstock.com customers have saved millions of dollars off manufacturers’ recommended retail prices. This has long been a flagship company of Utah’s Silicon Slopes. Overstock excels at both traditional media outreach and online advertising.

7. Qualtrics: Qualtrics is the world’s leading insight technology provider. They offer easy to use and affordably priced market research tools. Not only is what Qualtrics does crazy cool, it’s also very useful. We love that Qualtrics maintains a well-designed, informative, and up-to-date blog on their website where customers can get great insights on planning for their own research initiatives.

8. SubZero: Jerry and Naomi Hancock were always drawn to the idea of customizable food. Jerry used his chemistry background from Brigham Young University to develop a method of freezing ice cream using nothing more than liquid nitrogen (which comes from the air we breathe). Not only do their offer great desserts, SubZero excels at community outreach, even bringing their product to local school to help foster a love of science in children.

9. M-Vac Systems, Inc.: The M-Vac System enables investigators to solve more crime through better DNA collection. These guys are also saving the world, one cold case at a time. They also launched a pretty effective blogger campaign last year, interfacing with CSI enthusiasts all over the globe to talk about innovative crime solving techniques check here.

1. Fields: Although this company didn’t originate in Utah, it now calls Salt Lake City home so we count it! Humble beginnings launched Mrs. Fields® into a worldwide celebrity and made her company the premier chain of cookie and baked goods stores. Young mothers with the entrepreneurial spirit? That’s what we’re all about!

As you can see there are some pretty awesome companies that make up our neighborhood and these are only a few of them. Whether you need the newest technology, social media management or a party light for your toilet Utah has it all.