The 'Flip'side of Internet Video

camera_small_open1Two of the top three YouTube videos of 2009 were entirely amateur.

David After Dentist” racked up more than 37 million views, and “JK Wedding Entrance Dance” received more than 33 million. The rest were re-purposed content from television and movies.

But can small businesses get similar success with a household camera?

incInc. Magazine’s Technology blog posed the question to PilmerPR, specifically regarding the increasingly-popular Flip cameras. Would potential customers forgive the bad lighting and background noise if they were viewing the video online?  PilmerPR answered with a clear YES.

From the article, “Five Ways Pocket Video Betters Business“:

Since the cameras are easier to use, business owners are more likely to exercise a little creativity and shoot video more often. The drawbacks are relatively minor and include lighting, occasional sound quality issues (the Flip lacks a jack for an external microphone) and the lack of a professional producer’s eye.

The tradeoffs are well worth it in the age of online video says Andon Carling of PilmerPR, a Utah firm that specializes in public relations for small- to medium-sized businesses. “Some experts have calculated that TV-quality video can cost $2,000 a minute. The same minute with a Flip camera would cost a small fraction of the price,” Carling says. “Furthermore, online viewers may not trust a high-quality, production-studio film as much as they would a grass-roots ‘man on the street’ production. From a public relations standpoint, a shaky picture adds a level of sincerity.”

PilmerPR, has been using Flip cameras for the past few years with small-to-medium sized businesses. The cameras help us deliver Web-based video on a budget that meets their needs.

Here are a few examples of how we have used Flip cameras for the Web:

  • John Pilmer, founder of PilmerPR and Chairman of the Utah Valley Entrepreneurial Forum, was interviewed for a quick-turnaround video about the forum. We used Windows Movie Maker to edit the film, which also saved hundreds of dollars for the client. The video is now posted numerous places on the Web. See “What is UVEF?“.
  • For the same client, John Pilmer interviewed the winner of a UVEF award. In the past year, this video has already received nearly 2,000 views. See “Agel – UVEF Top 25 Under Five Winner.”
  • For Certiport, a global computer certification provider, we interviewed the CEO as he discussed the use of Certiport’s digital certifications. See “Retooling for Jobs – Certiport CEO David Saedi.”

PilmerPR specializes in new ways to get the most bang for our clients’ buck. Flip cameras are just one tool in that social media arsenal. Contact us to learn about other ways we can help your business.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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