Even in grade school, “visual aids” were considered to be the be-all-end-all in what’s cool. Although in most cases target audiences have moved on from elementary school, none of us outgrow that desire to engage our senses when we’re presented with new information. Photographs, illustrations, graphs, infographics, icons, timelines, text art, logos, videos, animations, and countless other forms of visual communication can seriously up the value of your brand’s content.
In this age of digital media, brand blogging is becoming a central part of content marketing. In fact, most of us can agree that having a company blog is a fairly important component to digital strategy. A branded blog can help increase customer (and potential customer) trust with industry knowledge and helpful information.
The problem many companies have, then, is not with deciding to blog – it’s getting started. 
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Still think blogging isn’t important to your Public Relations plan? Think again. This morning’s Fox News TV broadcast is a prime example. SCOTUSblog got some Fox love as Fox News anchors and experts read from SCOTUS to report the breaking news regarding the Supreme Court ruling on ObamaCare (Affordable Car Act).
With viewers teased for an hour and riveted to screens across the ...
Continue Reading → ShareMy assumption is that corporate executives understand that delivering unified key messages to target markets is vital for success. Do you think most business people get that? I hope so. That said, take a look at some facts:
Sixty-five percent* of corporate information in mainstream media (U.S.) conveys key messages once “in print.” Executives understand this risk, and use every ethical means to make sure ...
- Matt Dorey, 25, envisioned Curve Dental as a teenager.
Utah ranks high on list after list of economic indicators, including best places to start and grow a business. The state is the envy of others with an unemployment rate almost three percent ...
Continue Reading → ShareSome doom and gloom still swirls around the struggling world economy. Europe is reeling from the after effects of Grecian formula fiscal mismanagement – now coming home to roost. As the Icelandic volcano spews toxic ash across the world, business disruption is dropping financial hardship on airlines, affected companies, and countries. The emerging Gulf oil disaster is sending out waves of financial loses yet counted.
In the midst of such disruption, there is good ...
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When “blogging” became a term a decade ago, many probably saw it as a short-living fad. It was a hobby, not a credible business tool.
Times have changed, and many top businesses are seeing a positive return on investment by blogging.
Forty-five percent of the 2009 Inc 500 now maintain a corporate blog. That’s up from 39 percent in 2008, and 19 percent in 2007, according to research by the ...
Continue Reading → SharePilmerPR works feverishly to “skill up” staff to meet the demands of Social Media as an important component of a well conceived public relations strategy. And, if there ever was a moving target, Social Media is it! If you are still a doubting Thomas as to why, watch the following video. Then, give us a call and let us help take your company from “zero to hero” through public relations, including well conceived social media.
Social Media Revolution
As a marketer and public relations professional over the past decade, I’ve watched the Internet play an increasing role in corporate marketing strategies. When the World Wide Web and HTML had its coming out party around 1994, I created my first web page and learned what the slow, dial up Web of the day couldn’t do. In contrast, Web 2.0 media have now increased the importance of integrating the Internet into all ...
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