Today’s headlines quote outgoing BP CEO Hayward as saying the company’s response to the Gulf Oil Spill “has been a model of good social corporate responsibility.” From my PR chair, I think this is the capstone faux pas from the Brit. Even if he is correct, I don’t think anyone believes it. In fact, I suggest that for the next year or two any claims ...Continue Reading → Share
You heard it as a child: “Actions speak louder than words.” The same is true in public relations. Crafted statements and press releases can be effective communication tools only as far as they match reality.
Facebook is a recent example. Despite their continual claims that user privacy was important, they gradually loosened the privacy restrictions, making status updates publicly visible and sharing likes/dislikes with third-party sites by default. Only when users revolted would they temporarily step back, as they are ...Continue Reading → Share