How Facebook (and other social media) has affected the News World

 And what you can do about it

Social Media takes over journalismWe all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach ...

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Digital PR Content: Blogging Power Tips

In this age of digital media, brand blogging is becoming a central part of content marketing. In fact, most of us can agree that having a company blog is a fairly important component to digital strategy. A branded blog can help increase customer (and potential customer) trust with industry knowledge and helpful information.

The problem many companies have, then, is not with deciding to blog – it’s getting started. Second tip for what to blog Continue Reading →

Cyber Monday Sales Increase – 5 tips that increase trust

Cyber Monday topped previous records, slowed only by the consumers need to sleep. It’s robotic staff working tirelessly pushing those cyber shopping carts around each e-commerce site.

ComScore Inc, an analytics firm, said U.S. online sales rose 17.3 percent on Thanksgiving and Black Friday, outpacing sales growth at brick-and-mortar stores. ComScore forecasts a 16 percent jump in online sales for the season, helped by greater use of mobile devices.

The National Retail Federation projects overall holiday sales will grow ...

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5 Headturning PR Tech Trends

In recent years, the Internet, social media, and PR tech advances have turned the Public Relations (PR) industry on its head. What once was known as traditional press releases, phone pitching, and persuasive speech are now tweets, instagram, and hashtags harnessing the power of smartphones, iPads, and other tablet PC’s. This rapid evolution might even leave  Ivy Lee (“father of PR”) speechless if he could see his industry today. Here are five useful, if not mandatory, PR innovations.

 1. ...

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