Seven-Step Guide to Up Your Corporate Social Responsibility Game

In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.

Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...

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5 Small Business Holiday Marketing Strategies

It’s the happiest season of all…and great for business!

One thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about.  Below find five tips to get your marketing ready for the “most wonderful time of the year.”

1. Make sure to have a holiday plan- Don’t let the holidays sneak up on your business. ...

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