Ensure Your Event is Socially Responsible

Many events claim to be “socially responsible” or “green.” They may use energy-saving lights, use recycled paper, or donate a portion of revenues to a worthy cause. But how much energy is used traveling to the event? Are the green efforts economically sustainable and sensible to stock-holders? How likely are people to attend if you make them jump through hoops?

There is a lot to consider when planning a socially responsible event. Corporate social responsibility and green PR expert ...

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John Pilmer Speaks Out on the Environment

After his recent release of the tech thriller Green Spin on Amazon.com, author John Pilmer released the following to clarify his position on our stewardship regarding the environment. A fan of entrepreneurial business and green initiatives, John believes both business and sustainability can prosper in harmony with each other.

“People, Planet, Profits: the ’triple bottom line’ of sustainable Green. Not mutually exclusive, but interdependent, these three must all be present for any initiative to have staying power,” John Pilmer said. ...

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Money, Money, Money, Money!

The UVEF funding panel discussion was attended by around 65 eager entrepreneur types who lingered well after the event to connect. Led by Brock Blake, CEO of FundingUniverse, this was a perfect group of experts for our audience at various stages of development.

•    Robb Kunz, (BoomStartup, Olympus Angels, VentureBlue Capital)
•    Steve Grizzell (InnoVentures Capital)
•    Steve Price (Utah Deputy Director for the ...

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What Facebook, BP and Microsoft Teach Us About "Unspoken Messages"

You heard it as a child: “Actions speak louder than words.” The same is true in public relations. Crafted statements and press releases can be effective communication tools only as far as they match reality.

Facebook is a recent example. Despite their continual claims that user privacy was important, they gradually loosened the privacy restrictions, making status updates publicly visible and sharing likes/dislikes with third-party sites by default. Only when users revolted would they temporarily step back, as they are ...

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Utah’s Bright Business Horizon

Some doom and gloom still swirls around the struggling world economy. Europe is reeling from the after effects of Grecian formula fiscal mismanagement – now coming home to roost. As the Icelandic volcano spews toxic ash across the world, business disruption is dropping financial hardship on airlines, affected companies, and countries. The emerging Gulf oil disaster is sending out waves of financial loses yet counted.

In the midst of such disruption, there is good ...

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PR 101, Part 2 of 10: Press Releases

There’s a war in the communications world, right now, between the terms “press release” and “news release.”

Though the former phrase is still common, and may accurately describe the release’s purpose, others argue it is a relic of the pre-internet era. The Web has made releases instantly available to the world, and not just press. Many times, PilmerPR team members have browsed news online, ...

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The Business Opportunity of Going Green

Today is Earth Day, which means you will probably hear a lot about companies “Going Green.”

Many executives and entrepreneurs wonder if it makes economic sense to do the same. How does Corporate Social Responsibility (CSR), in any of its manifestations (“Green” being just one), affect the bottom line?

John Pilmer, APR, recently addressed this issue at the 2010 Entrepreneurial Business Conference at Utah Valley University. This year’s theme was “Prosper in Hard Times… Opportunities Await!” John believes ...

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Business Blogging: Fad or Necessity?

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When “blogging” became a term a decade ago, many probably saw it as a short-living fad.  It was a hobby, not a credible business tool.

Times have changed, and many top businesses are seeing a positive return on investment by blogging.

Forty-five percent of the 2009 Inc 500 now maintain a corporate blog. That’s up from 39 percent in 2008, and 19 percent in 2007, according to research by the ...

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PR 101: The Basics

This afternoon, PilmerPR finished its first webinar, “PR 101: The Basics,” sponsored by ecodzign and CFOwise. Those who attended learned valuable information about social media, making news, finding prospects, and more.

We will post clips from the webinar on this blog in the weeks ahead.

If you missed it, and would like to hear what was presented and/or learn about our upcoming webinars, please join the PilmerPR “PR Tips” Newsletter. By joining, you may also receive exclusive discount codes ...

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