Online newsrooms have been a great source for journalists to retrieve information for many years and according to Tek Group’s recent survey, journalists still strongly believe newsrooms are critical for organizations.
Online newsrooms provide journalists with press releases, photos, contact information, quotes and various other pieces of public information from the company.
The survey asked journalists a vast amount of questions regarding the importance of the content in newsrooms and how newsrooms are accessed. Some of the top numbers are listed below:
- 97% ...
Media coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.