PR 101: Part 5 of 10 – Watering Holes

Many revolutionary ideas come into the market, and then die from “lack of demand.” The problem is not a bad idea, nor that demand does not exist. Too often, the problem is a failure to reach the audience that demands it.

The Internet is making it easier than ever to find your market, but harder to compete. When consumers are flooded with many companies vying for their attention, repetition ...

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PR 101: The Basics

This afternoon, PilmerPR finished its first webinar, “PR 101: The Basics,” sponsored by ecodzign and CFOwise. Those who attended learned valuable information about social media, making news, finding prospects, and more.

We will post clips from the webinar on this blog in the weeks ahead.

If you missed it, and would like to hear what was presented and/or learn about our upcoming webinars, please join the PilmerPR “PR Tips” Newsletter. By joining, you may also receive exclusive discount codes ...

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Pilmer 1st Day on the Job as UVEF Chairman – Gary Rhoads Brings "A" Game

gary20rhodes2002Today was my first luncheon as UVEF 2010 chairman. Today’s excellent UVEF speaker was Gary Rhoads, PhD in Marketing , Stephen Mack Covey Professor of Marketing, and Director of the Entrepreneurship Center at Brigham Young University.  He discussed powerful concepts from his new book BoomStartSuper Laws of Successful Entrepreneurs.  BoomStart identifies why many start-up companies fail in their first 2 years of business because they spend millions of ...

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Utah Business Blog: Press Releases and SEO

Press ReleaseOnly ten years ago, press releases used to be one of the only ways to get your company’s name mentioned by the media. A painfully slow fax to newsrooms was the preferred way to get your press release to the media. Thanks to technology, today things are a little different and the value of press releases has significantly increased.

New services like PR Newswire and

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