Social Responsibility – The Smokey Side at Walmart, Disney, & …

Poor Corporate Social Responsibility (CSR) rides again!

Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits.  I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.

Bangladesh police ...

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#1 Utah Public Relations Holding Steady with Threat of Growing Air Pollution

In the news again with great Public Relations –Provo/Orem #1. Pitney Bowes analyzed 384 metropolitan areas and the Provo-Orem area ranks first on a list of the nation’s fastest-growing metropolitan areas and will remain that way for the next five years. 2012 to 2017 Provo-Orem’s population is projected to add nearly 11,000 new households, or 7.4 percent at an annual ...

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Popular Science – SpotterRF “Revolutionary” in Best of What’s New 2012

Radar – You’ve come a long way baby!

Popular Science calls it a “revolutionary product” for protecting soldiers and the public. Popular Science Magazine’s Best of What’s New 2012 Award goes to PilmerPR public relations client SpotterRF for their compact ground surveillance radar. This new product is a peek behind the advanced tech curtain where tremendous public risk exists.

The prestigious award ...

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Guerilla PR – National Geographic Feeds Red Bull – Stratos PR Frenzie

Update: Sun Nov 11, 9p Eastern, National Geographic airs Space Dive

As of the end of 2011, Red Bull employed 8,294 people in 164 countries.

A total of 4.631 billion cans of Red Bull were sold worldwide in 2011.

Denmark, Norway, & France have banned the sale of Red Bull.

Caffeine content per serving: 8oz-80mg (Coke classic: 12oz-40mg)

Guerrilla PR 101: Today, PR online masters Red Bull today sent jumper Felix Baumgartner into the record books as the man to fly the fastest ...

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Environmental PR – New Client – Fish, all of them!

Environmental PR Primer:

Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.

Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:

Price/lb.

$17.99     Ahi Tuna    

$13.99     Ono

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5 PR Press PitchingTips

One of the biggest challenges for companies doing Public Relations is the magic of successful press pitching. My PR heroes and our firm’s more valued staff have included some of the great media pitchers of our day. What’s their secret sauce? Below is another review of the magic. These pitching tactics have landed our media relations clients in hundreds ...

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5 Penguin Training Tips – Content Marketing Back on Throne in Google SEO Kingdom

Working through the online Media Relations maze, PilmerPR pivots regularly to better client SEO results for PR Online and Content Marketing.

Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing creature received naming ...

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Businessweek – Vivint Acquired by Blackstone — Validation for Utah Entrepreneur in Orange Cap

UPDATE: Since writing the article below I asked Todd Pedersen the following:

What’s the likelihood of Blackstone growing the Vivint HQ outside of Utah?

Todd’s answer: “Zero. I’m not moving.”
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From my home office I can almost see the Vivint headquarters in Utah Valley’s River Bottoms.  I’ve watched with some amazement as this  small entrepreneurial start-up has grown into a industry “dominator”–I  say that with my best Arnold Schwarzenegger accent.  Today’s news of Blackstone’s acquisition of the company for around $2B tops ...

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