Something no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always enough ...Continue Reading → Share
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Continue Reading → Share
Olympic sized Public Relations (PR) is just that…real BIG! So, when something goes wrong on the largest public relations stage, it’s real wrong. But, what’s the real PR lesson here. Is it unfinished hotel rooms for journalists, the very folks that buy virtual ink by the gallon? Did you really think someone wouldn’t Tweet this, Mr Putin. Is it the ghetto without running water across the super highway, just behind that fence that segregates the have tickets from the ...Continue Reading → Share
DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.
“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences CEO ...Continue Reading → Share
With similar motives, Kauffman Foundation – 1 Million Cups of Kansas City and Utah Valley Entrepreneurial Forum (UVEF) have both advanced the cause of entrepreneurs and startups. Founded in 1989 by local tech leaders, UVEF was among the first three Utah organizations born to support the states growing startup ecosystem. Kauffman Foundation was established in the mid-1960’s by the late entrepreneur and philanthropist Ewing Marion Kauffman, founder of Marion Laboratories.
For decades, ...Continue Reading → Share
Amy Rees Anderson, REES Capital founder and managing partner, has been named the Utah Valley Entrepreneurial Forum’s (UVEF) 2013 Entrepreneur of the Year. Rees was among five honored as winners for its 2013 Annual UVEF Awards. The annual event recognizes Utah companies and leaders for innovation, business growth and contributions to the entrepreneurial community. The room was packed for the awards luncheon held at the Zion’s Bank Tower ...Continue Reading → Share
Great Content Marketing strategies are…
the pumpkin in pumpkin pie, the Z in Zombie, the sweet in Halloween candy, the content in content marketing. As Google and other search sites put a stake through the heart of time tested marketing methods that “game” the SEO system, the power of the written word have regained its rightful throne. So, if your job includes driving monster web traffic, you will appreciate these well-carved power PR points.
1 -Don’t pinch pennies on content creation
Many ...Continue Reading → Share
Corporate Social Responsibility (CSR): How you can do it – Part III originally appeared in Utah Business Magazine blog:
The secret to effective Corporate Social Responsibility (CSR) is planning. Integrate CSR into organization’s business model for best results. The benefits from your CSR campaign may come in the form of increased profits, an increased positive company perception, or approval from the community through increased ...Continue Reading → Share
This Crisis Communications Series was originally published in Utah Business Magazine blog:
Peanuts, Layoffs, and Politics: Crisis Communications Part 1
Headline News: Peanut product recalls, record job layoffs, and an impeached governor caught auctioning off a U.S. Senate seat. The media is full of savvy reporters waiting to uncover the next big scandal or disaster. This crisis communications series will provide insight in how to safeguard your organization against reputation disasters after ...Continue Reading → Share
Your Reputation Management and Listening to Customers originally appeared in the Utah Business Blog for Utah Business Magazine:
If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about it?
Organizations ...Continue Reading → Share