Sandra Bullock in Movie Gravity – Too Little Too Late for NASA PR – Fed Shutdown

The irony of this week’s opening of the movie Gravity starring Sandra Bullock, George Clooney, and Ed Harris is just, well, “out of this world. ” Unintentionally timed by public relations wonks to match up with this week’s furlough of 97% of NASA employees is nothing short of amazing.  As Hollywood’s magic PR campaign and star power launch the movie  to earth orbiting heights, the real U.S. space program appears to be burning up upon re-entry.

[youtube]http://youtu.be/OiTiKOy59o4[/youtube]

Deemed “nonessential” ...

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Jason Mortensen – Romantics Spokesperson due to Viral Video

I first met Jason Mortensen on August 31 as his professor–a week and a half after the surgery that thrust him into the public relations limelight. He had missed the August 24 first ...

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Entrepreneur – 2 Critical Areas of Study

In the weekend Entrepreneurship class I teach for a local university, I see dozens of aspiring business owners with tons of great ideas for starting a business. In my role as a Entrepreneur Consultant, my company sees the few that ever get from “idea” to “plan” to “execution.” Out of dozens of successful clients, four having reached the Inc.500 so far, I find a common theme. Successful startups learn 1) leadership skills and 2) ...

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Entrepreneur Startups Look for A-Team

Working with entrepreneurs and startups over the years, I find that investors consistently look for top talent on the management team prior to throwing their dollars behind a new company. An “A-Team” is vital to the success of any good company. So, today I just wanted you to know that two top shelf executives are on the market and ready to round out the A-team for the right company. I’ve known these guys for years and recommend them highly.

Bryan ...

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Women Tech Council Names 2013 Award Winners – Great Events Take Great Planning

Women Tech Council in Utah just named it’s “Women Tech Awards” winners. Congratulations to all of the finalists and recipients. This organization has grown immensely since Cyd Tetro and friends launched in in 2007.

The 2013 award recipients are:

The Academic Excellence Award was presented by Catherine Parrish Lake, Partner in the Technology and Intellectual Property group at Stoel Rives, to ...

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Social Media IS Mainstream for Young & Old – Believe It or Not!

Social Media has long been thought the tool of the young. Some Social Media communities, apps, and sites still are and the number of growing. But, Believe It or Not, it may be way more mainstream than you think. While oBizMedia reports 75% of 7th-12th graders have at least one social media profile, Pew Research reports 72% of online U.S. adults (all ages) use social networks.

So, if yours is company targeting an older demographic, you can no longer afford to ...

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Entrepreneur Consultant John Pilmer Accepts Weekend Faculty Invitation at UVU

 

Entrepreneur Consultant John Pilmer is back by popular demand.

SALT LAKE CITY—August 27, 2013—Utah Valley University (UVU) has enlisted PilmerPR CEO and business advisor John Pilmer, to teach Entrepreneurship (MGMT 3170.301) for a fourth semester in the Woodbury School of Business. This introductory class for aspiring entrepreneurs offers students a unique view into the real world of creating a running a successful startup company. Since his class meets on Saturday mornings, Pilmer continues as CEO for PilmerPR.

“I’m pleased to ...

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Facebook Smacks Email from Passing Lane in Consumer Digital Communications

Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet).  87% of consumers use both.  That’s up drastically over numbers reported just two years ago (2011).

Why should companies and marketers care? If you stay stuck in the old-school-think of mass ...

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Daily Herald Gets Online Media Wings, Prepares to Fly to New Location

The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the past ...

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PR Online: 5 Ways to Ensure Your Email Gets Deleted

“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.

1. Overusing exclamation points, question marks, and ...

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