New Utah Governor Makes the Case for Education & Economy

Public Relations and Politics stick together like syrup on pancakes. Jon Huntsman and Gary Herbert’s PR folks were busy today as their efforts culminated in a regal inauguration event in the Utah State Capitol. A large crowd of thousands jostled for limited seating and strained to hear the words of hope offered by leaders.

As lively public debate swirls today in Washington DC on HB 3200 and its questionable nationalized promise of healthcare for all, Utahns in attendance looked ...

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Freedom of Red, White & Blue PR

old-gloryI love America! That concept seems a bit less precious to many than in days gone by. But, I love it-no doubt. Why?

Well, my occupation in Public Relations depends on the “freedom of speech” promised by our Constitution. The concept of a “free press” is required for an effective PR campaign. Americans have fought boldly for more than two centuries to preserve these rights – my ancestors included.

The challenge is freedom ...

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Utah Business Blog: Press Releases and SEO

Press ReleaseOnly ten years ago, press releases used to be one of the only ways to get your company’s name mentioned by the media. A painfully slow fax to newsrooms was the preferred way to get your press release to the media. Thanks to technology, today things are a little different and the value of press releases has significantly increased.

New services like PR Newswire and

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Corporate Social Responsibility: How you can do it – Part III

The secret to effective Corporate Social Responsibility (CSR) is planning. Integrate CSR into your organizglobeinhandweb1ation’s business model for best results. The benefits from your CSR campaign may come in the form of increased profits, an increased positive company perception, or approval from the community through increased goodwill or an improved hiring pool.

Positive outcomes for your CSR campaign require leadership, not luck. A strategic look at organizational objectives and how you ...

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Communicator Awards Honors PilmerPR

award-communicator_bw_logo1comm-award-trophy-2009-lo-res-crop“PilmerPR is pleased to announce the garnering of yet another honor for exceptional public relations results. Thank you to a great client, ElectraTherm, for accepting sound PR advice and thanks to skilled staff that holds up the standard of communications excellence at PilmerPR.”  John Pilmer – President and Founder

EarthTimes covers this Green PR news.

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Freedom, the Press & Social Media

freedom-of-pressFor centuries, dictators and tyrants have depended on controlling the information consumed by their citizens. Control the propaganda, control the minds of the people. The printing press revolutionized access to information and history shows that empowered people were the result.

Now, Iran’s unrest demonstrates again that communication and information have the power to change the world. Although the regime with big guns may win this round, the Facebook and Twitter empowered youth ...

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PR Strategy: Good Blogs Draw Website Traffic

As a marketer and public relations professional over the past decade, I’ve watched the Internet play an increasing role in corporate marketing strategies. When the World Wide Web and HTML had its coming out party around 1994, I created my first web page and learned what the slow, dial up Web of the day couldn’t do. In contrast, Web 2.0 media have now increased the importance of integrating the Internet into all ...

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