Timing Really Is Everything

Timing is everything in marketingIn past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.

Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media posts ...

Continue Reading →

EPA Public Relations Mine Spill Nightmare – Can They Restore the Faith?

EPAcredibilityGapv2The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to their ...

Continue Reading →

5 Visual Marketing Ideas For Non-Visual Businesses

Think VisualsThe benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can be ...

Continue Reading →

3 Reasons to Invest In Online Reputation Management Right Now

In today’s world, where most peoplWord travels quicklye get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in ...

Continue Reading →

5 Ways For Your Brand to Be Remembered

We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.

With DVR ...

Continue Reading →

The #1 Public Relations Tactic

Media Coverage

Despite the changes that have come to business with the advent of new technologies over the years, there are some public relations staples that have stood the test of time. The press release has been in use since the early 1900s, and is still a great way to get results. Direct to consumer marketing has been prevalent since the invention of the printing press, and only spread with the ...

Continue Reading →

6 Ways To Make The Most Of Your User Engagement On Social Media

User Engagement GaugeAs a small business owner, you want to make sure that your marketing efforts are worth the effort. Time is not something you can afford to waste and mistakes can be costly. We’ve come up with 6 ways to help ensure you are getting the most out of your user engagement in the social media world.

  1. Consistently produce quality content- The social ...
Continue Reading →

7 Steps to Up Your Corporate Social Responsibility Game

In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.

But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel Roadmap to good CSR Continue Reading →

5 Trends in PR – The Future of Public Relations

What will the future hold? With all the changes in technology and culture in the past 10-15 years it’s no wonder that the face of PR is also adapting. In that time we’ve managed to introduce social media, which has exploded, shift from traditional media consumption to more digital and mobile screens, the presence of online media outlets has exponentially increased and even traditional media itself has morphed to meet the ...

Continue Reading →
Page 2 of 14 12345...»