How to Make Your Marketing Work for You

where marketing meets strategyMarketing your business can be overwhelming if you don’t have a plan, but it is one of the most important things you can do to move forward in your business. There are a few key tips that can help you make the most of your marketing and make it really work for you.

Tip 1- Do your research: One of ...

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How to Make the Most of Your Holiday Marketing Strategy

Every year we all look forward to the Holidays. Whether it’s because of the food, fun, or just the occasional reprieve from work, the holidays are generally anticipated by most – and holidays can be a gold mine for your business if you leverage them correctly.  There are many different ways that you can make the most of the holidays, especially ones you didn’t know about! For example, if you are a cupcakery and you aren’t taki Continue Reading →

8 Steps to Begin Your Video Marketing Campaign

Video Marketing...the way of the futureThe art of visual storytelling is seeing a huge rise in popularity. But you must use it correctly for it to be effective. Think about the last time you read a book. What made it good? No matter what medium you are using be it visual, audio, written word or what-have-you they all bring to mind images. Visuals are a powerful tool.  The visual element of ...

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5 Ways to Help Your News Win

Cool product Press ReleasePress releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks can ...

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Your Online Newsroom Needs More Than Great Content

Keep your newsroom updatedSomething no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always ...

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4 Tips to Creating Top Content

Establishing your brand on digital channels requires a lot of the right kind of content. What’s the right kind of content? That depends on your audience. Content can be a mixture of product and safety announcements, informational posts and articles, news and trend alerts and funny anecdotes. While there are a lot of great things you can do on a branded blog (see some tips here), what can you do outside of blogging?

1. Get ...

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EPA Guidelines Meet Utah – #1 Air Discomfort – Gallup Poll PART III

 

A new Gallup Poll indicates Utah residents dislike their air quality more than any other State.

Part III

This story just gets more and more interesting. I feel like Godzilla and Mothra just came onto the screen–both wearing air protection masks. First, EPA smacks down the opponent with new, harsh guidelines. Next, Governor Herbert says those guidelines will hurt business and people. Then, as if coming in for the TKO, Gallup finds my state’s residents as the most dissatisfied nationally with their ...

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Success can come from Failure, even in Public Relations

We are all familiar with the old adage, “If at first you don’t succeed, try, try again.” There have been many throughout time that started off as what would be considered a failure. For example, Thomas Edison, failed 1000’s of times while trying to create his light bulb.

Old Fashion LightswitchWhen asked about it by a  reporter, he said, “I have not ...

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Sochi Games PR Nightmare of Olympic Proportions

Olympic sized Public Relations (PR) is just that…real BIG! So, when something goes wrong on the largest public relations stage, it’s real wrong. But, what’s the real PR lesson here. Is it unfinished hotel rooms for journalists, the very folks that buy virtual ink by the gallon? Did you really think someone wouldn’t Tweet this, Mr Putin. Is it the ghetto without running water across the super highway, just behind that fence that segregates the have tickets from the ...

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DIGIMARCON Sets Sail 6/23 for Savvy Marketers, Sales, & PR Professionals

 

digimarcon-button-1DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences CEO ...

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