Crisis Communications: Peanuts, Layoffs & Politics

This Crisis Communications Series was originally published in Utah Business Magazine blog:

 

 

Peanuts, Layoffs, and Politics:  Crisis Communications Part 1

Headline News: Peanut product recalls, record job layoffs, and an impeached governor caught auctioning off a U.S. Senate seat.  The media is full of savvy reporters waiting to uncover the next big scandal or disaster.  This crisis communications series will provide insight in how to safeguard your organization against reputation disasters after ...

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Boardroom PR, PR Strategy

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Your Reputation Management and Listening to Customers

Your Reputation Management and Listening to Customers originally appeared in the Utah Business Blog for Utah Business Magazine:

If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about ...

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Boardroom PR, PR Strategy

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Sandra Bullock in Movie Gravity – Too Little Too Late for NASA PR – Fed Shutdown

The irony of this week’s opening of the movie Gravity starring Sandra Bullock, George Clooney, and Ed Harris is just, well, “out of this world. ” Unintentionally timed by public relations wonks to match up with this week’s furlough of 97% of NASA employees is nothing short of amazing.  As Hollywood’s magic PR campaign and star power launch the movie  to earth orbiting heights, the real U.S. space program appears to be burning up upon re-entry.

[youtube]http://youtu.be/OiTiKOy59o4[/youtube]

Deemed “nonessential” ...

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CSR PR, High Tech PR, PR Strategy

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Jason Mortensen – Romantics Spokesperson due to Viral Video

I first met Jason Mortensen on August 31 as his professor–a week and a half after the surgery that thrust him into the public relations limelight. He had missed the August 24 first ...

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CSR PR, Media Relations

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Women Tech Council Names 2013 Award Winners – Great Events Take Great Planning

Women Tech Council in Utah just named it’s “Women Tech Awards” winners. Congratulations to all of the finalists and recipients. This organization has grown immensely since Cyd Tetro and friends launched in in 2007.

The 2013 award recipients are:

The Academic Excellence Award was presented by Catherine Parrish Lake, Partner in the Technology and Intellectual Property group at Stoel Rives, ...

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Boardroom PR, High Tech PR, Sm Bus PR

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Social Media IS Mainstream for Young & Old – Believe It or Not!

Social Media has long been thought the tool of the young. Some Social Media communities, apps, and sites still are and the number of growing. But, Believe It or Not, it may be way more mainstream than you think. While oBizMedia reports 75% of 7th-12th graders have at least one social media profile, Pew Research reports 72% of online U.S. adults (all ages) use social networks.

So, if yours is company targeting an older demographic, you can no longer afford to ...

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Social Media PR

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Facebook Smacks Email from Passing Lane in Consumer Digital Communications

Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet).  87% of consumers use both.  That’s up drastically over numbers reported just two years ago (2011).

Why should companies and marketers care? If you stay stuck in the old-school-think of ...

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PR Strategy, Social Media PR

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Daily Herald Gets Online Media Wings, Prepares to Fly to New Location

The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the ...

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High Tech PR, Media Relations, PR Strategy, Sm Bus PR

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PR Online: 5 Ways to Ensure Your Email Gets Deleted

“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.

1. Overusing exclamation points, question marks, and ...

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Boardroom PR, Media Relations, PR 101, PR Strategy, Sm Bus PR

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UVEF 2013 Top 25 Under 5 Entrepreneur Winners Produce 700 Jobs

Entrepreneurs in Utah are hot, hot, hot!!!

PROVO, Utah –July 2, 2013 – Utah Valley Entrepreneurial Forum (UVEF) invites the public (RSVP only—seating is limited) for this year’s “Top 25 Under Five” Awards to be held at 12 noon on July 11 at Zion’s Bank 8th floor conference room at 180 N. University Ave. Carine Clark, CEO of Allegiance,  will emcee this year’s event. Top 25 ...

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Boardroom PR, High Tech PR, Lean Launch PR, Sm Bus PR

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